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Brand Name
Horch
Company Name
Horch (founded by August Horch; later part of Auto Union / Audi Tradition)
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GET https://api.motomarks.io/brands/horchDetailed historic logo documentation for Horch is limited in publicly available modern brand-guideline sources, so this entry summarizes the marque history. Horch was founded in 1904 by August Horch in Zwickau, Germany; the company became known for high-quality, large-engine luxury cars and racing successes in the pre‑war era. After 1932 Horch was merged into Auto Union (together with Audi, DKW and Wanderer) and the original marque ceased independent production; the Horch name and heritage are now preserved in Audi Tradition and company history materials. The historic Horch wordmark and badges were typically executed in a dignified, script or serif wordmark style befitting a luxury marque of the period, reflecting the founder’s name (Horch means “listen” in German).