Hongqi Logo

China FAW Group Co., Ltd.

The Hongqi emblem centers on a vivid red flag, a direct expression of the brand name and its ceremonial Chinese heritage. Its tall, polished form gives the marque a formal luxury presence shaped by state-car history and modern premium design.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Hongqi full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Hongqi asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Hongqi logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hongqi?token=YOUR_API_KEY"3  alt="Hongqi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hongqi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hongqi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hongqi was created by First Automobile Works in 1958 as China's first domestically developed high-end passenger car brand. Its name means “red flag,” and the brand identity has long used a red flag motif on the hood, grille, and badges to express state ceremony, prestige, and Chinese national symbolism.

Historic Hongqi models such as the CA72 and CA770 carried prominent red flag hood ornaments, while the modern identity simplifies that heritage into a vertical red emblem used across grilles, steering wheels, digital interfaces, and retail branding.

First color in the reference palette

Motomarks records #E60012 as the primary Hongqi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Hongqi logo in use today.

Origins

Hongqi was established in 1958 by First Automobile Works in Changchun. The first Hongqi cars were developed as domestically produced prestige vehicles for official and ceremonial use in China, beginning with early models such as the CA72. The brand name translates as “red flag,” giving the marque an identity that was closely tied to national symbolism from the beginning.

Ceremonial State-Car Identity

During the 1960s and 1970s, Hongqi became strongly associated with large official limousines, especially the CA770 series. These cars used prominent red flag hood ornaments and formal front-end graphics, creating a visual language of ceremony, authority, and Chinese state representation. The red flag motif became the most enduring element of the brand's identity.

Modern Revival

In the 21st century, FAW repositioned Hongqi as a premium and luxury vehicle brand for private buyers as well as official use. The brand expanded into sedans, SUVs, and electric vehicles, while retaining the red flag as the central design cue. Modern Hongqi vehicles often integrate a vertical red element into the grille, connecting contemporary luxury styling with the marque's historic emblem.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1958

Original Red Flag Identity

Hongqi's earliest identity was built around the literal meaning of its name, “red flag.” Early cars used a red flag motif as a hood ornament and front-end symbol, making the badge a direct representation of the brand name.

Reason for redesign: The mark was created to give China's first prestige car brand a clear national and ceremonial identity.

1960s

Ceremonial Limousine Emblem

On classic Hongqi limousines such as the CA770, the red flag hood ornament became a defining exterior feature. It was paired with formal chrome detailing and upright proportions, reinforcing the brand's official-car image.

Reason for redesign: The identity evolved with Hongqi's role as a state and ceremonial vehicle marque.

2018

Modern Vertical Red Flag Signature

Hongqi's modern brand identity emphasizes a clean vertical red emblem, often integrated into the front grille and used as a premium badge across vehicles and digital branding. The simplified shape preserves the flag concept while giving it a contemporary luxury appearance.

Reason for redesign: The update supported FAW's relaunch of Hongqi as a broader luxury brand with sedans, SUVs, and electric vehicles for the modern market.

What to preserve in production

Shape, color, and type cues that keep Hongqi recognizable at app scale.

Composition

The current Hongqi identity is built around a narrow vertical red form, usually framed by polished metallic surfaces or placed within a refined badge setting. Its upright composition gives the mark a formal, architectural character suited to large luxury sedans and SUVs.

Symbol

Hongqi means “red flag,” so the emblem is a direct visual translation of the brand name. The red flag motif also connects the marque to Chinese state ceremony, national prestige, and its origins as a domestic high-end vehicle program.

Lettering

Hongqi branding commonly pairs the emblem with the Latin wordmark “HONGQI” and Chinese characters. The typography is restrained and premium in tone, allowing the red symbol to remain the main identity cue.

Color

Red is the defining brand color and carries the historic flag meaning. Metallic silver, chrome, black, and white are often used as supporting colors on vehicles and brand materials to communicate luxury, precision, and formality.

Shape

The mark's tall, tapering vertical shape suggests a raised flag, a ceremonial standard, and a central spine on the vehicle front. On modern vehicles it is frequently aligned with the grille centerline, turning the logo into part of the exterior design architecture.

Heritage

The modern emblem preserves Hongqi's most important historic feature, the red flag, rather than replacing it with an abstract luxury monogram. This continuity links current electric and premium models to the marque's CA72 and CA770 heritage.

Market context

Hongqi holds unusual cultural significance in China because it was established as a domestic prestige marque and has been associated with state ceremonies and official transport. The logo's red flag motif is therefore both a brand device and a national cultural reference.

Design logic

Hongqi's identity uses simplification rather than reinvention. The brand reduces a historic hood ornament into a sharper, more adaptable visual signature that can work on grilles, steering wheels, dealerships, digital displays, and electric vehicle interfaces.

Where teams place it

Common product surfaces where Hongqi assets need to stay clear, consistent, and fast.

Vehicle grilles and hood details

Vehicle designers and brand teams

The red flag identity is frequently integrated into the front centerline of Hongqi vehicles, especially on grilles and hood areas, making the emblem part of the vehicle's visual architecture.

Dealer and showroom branding

Dealers

Hongqi dealerships use the red emblem, Latin wordmark, and Chinese brand name to create a premium retail identity linked to the marque's Chinese heritage.

Digital vehicle interfaces

Product teams

The simplified modern emblem can appear in infotainment systems, mobile applications, ownership portals, and launch screens where a compact luxury brand mark is needed.

Marketing and launch materials

Marketing teams

Hongqi uses the red flag symbol in advertising, press communications, auto show displays, and model launches to connect new vehicles with the brand's state-car legacy.

Answers before you ship

Format, usage, attribution, and history notes for the Hongqi logo.

Browse the logo library →API docsPricing