Gonow Logo

Zhejiang Gonow Automobile Co., Ltd.

The Gonow emblem presents a compact red oval identity associated with Chinese pickups, SUVs, and utility vehicles. Its simple grille-ready form reflects the brand’s practical manufacturing roots and its later connection with the GAC automotive group.

Official website
Live logo URL
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Gonow full

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Choose the right Gonow asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Gonow logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/gonow?token=YOUR_API_KEY"3  alt="Gonow logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/gonow
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Gonow.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Gonow was a Chinese automotive brand established in Zhejiang in 2003, best known for pickup trucks, SUVs, and light commercial vehicles. Its logo used a red oval badge with a stylized central form, giving the marque a simple, badge-like identity suited to grille and tailgate applications.

After Guangzhou Automobile Group took a controlling stake in 2010, the business operated as GAC Gonow and the branding increasingly appeared alongside GAC group identity. Public documentation of formal logo redesigns is limited, so the brand is best understood through its red oval emblem and its transition from an independent Zhejiang manufacturer to a GAC-affiliated marque.

First color in the reference palette

Motomarks records #E60012 as the primary Gonow reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Gonow logo in use today.

Origins

Zhejiang Gonow Automobile Co., Ltd. was founded in 2003 in Zhejiang, China. The company focused on practical vehicles, especially pickup trucks, SUVs, and commercial-oriented models for domestic and export markets. Its early identity was built around value, utility, and the manufacturing base of China’s fast-growing independent automotive sector.

GAC Gonow

In 2010, Guangzhou Automobile Group acquired a controlling interest in Gonow, leading to the creation of GAC Gonow. The partnership gave Gonow access to a larger state-owned automotive group while helping GAC expand into lower-cost utility vehicles and regional commercial markets. During this period, Gonow branding was increasingly associated with the GAC corporate ecosystem.

Later Status

After the GAC investment period, Gonow’s visibility as a standalone marque declined as GAC concentrated resources on other vehicle brands and platforms. The Gonow name remains historically associated with Chinese pickups, SUVs, and light commercial vehicles from the 2000s and early 2010s.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2003

Red Oval Gonow Emblem

The Gonow identity is most commonly associated with a red oval badge containing a stylized central graphic and the Gonow wordmark. The oval shape made the emblem suitable for vehicle grilles, steering wheels, and rear badges.

Reason for redesign: The mark supported the launch of a new Chinese vehicle brand with a simple, easily manufactured automotive badge.

2010

GAC Gonow Branding

Following GAC’s controlling investment, the Gonow name was used in connection with GAC Gonow corporate branding. The visual identity retained the practical vehicle-brand character of Gonow while placing the company inside a larger automotive group structure.

Reason for redesign: The change reflected new ownership and the establishment of GAC Gonow as a joint operation under Guangzhou Automobile Group control.

What to preserve in production

Shape, color, and type cues that keep Gonow recognizable at app scale.

Composition

The Gonow logo is structured as a compact automotive badge, with a horizontal oval enclosing the brand’s central graphic and word identity. Its proportions are practical for vehicle hardware, dealer signage, and model badging.

Symbol

The oval format suggests continuity and motion, common themes in automotive identity. The central stylized form gives the badge a mechanical and road-oriented impression without relying on complex illustration.

Lettering

The Gonow wordmark is typically rendered in a simple, legible Latin form, supporting export-market recognition and easy reproduction on vehicle trim, brochures, and dealer materials.

Color

Red is the dominant visual cue, giving the badge a strong and energetic appearance. In the Chinese market, red also carries positive cultural associations with prosperity and visibility.

Shape

The oval shape creates a contained emblem that can be applied as a physical badge on grilles and tailgates. Its rounded outline softens the mechanical character of the central mark.

Heritage

The logo reflects Gonow’s early-2000s position as a Chinese independent vehicle manufacturer focused on utility vehicles and exportable models rather than luxury brand expression.

Market context

Gonow’s red oval badge is tied to a period when Chinese regional manufacturers were expanding quickly into pickups, SUVs, and commercial vehicles for both local buyers and emerging export markets.

Design logic

The identity favors directness, high visibility, and ease of production. Its badge-like approach communicates function and affordability more than premium refinement.

Where teams place it

Common product surfaces where Gonow assets need to stay clear, consistent, and fast.

Vehicle grille badges

Vehicle owners

The oval Gonow emblem was used as a front identity marker on pickups, SUVs, and utility vehicles.

Tailgate and rear model badging

Service teams

The Gonow name and emblem appeared on rear vehicle surfaces to identify the marque and model family.

Dealer and export listings

Dealers

The logo was used in sales materials and online listings for Chinese-market and export-oriented utility vehicles.

Automotive databases

Developers

The emblem is used to identify historical Gonow and GAC Gonow vehicles in catalogues, parts systems, and reference products.

Answers before you ship

Format, usage, attribution, and history notes for the Gonow logo.

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