Geometry was introduced by Geely Auto in 2019 as a dedicated electric-vehicle brand, debuting with the Geometry A sedan. Its identity used a clean geometric wordmark and an abstract emblem suited to a technology-led EV marque, rather than the more conventional shield or badge language of legacy car brands.
The branding emphasized mathematical precision, simplified forms, and a modern digital appearance, aligning the name Geometry with electric mobility, efficiency, and intelligent design. In later Geely product strategy, Geometry became closely associated with Geely's wider new-energy vehicle portfolio rather than operating as a fully separate global marque.
First color in the reference palette
Motomarks records #000000 as the primary Geometry reference color, with any alternate swatches listed in the color reference and API response.