General Motors Logo

General Motors Company

The General Motors emblem expresses the scale and engineering heritage of the company behind many of America's best-known vehicle brands. Its blue identity has evolved from a formal corporate square into a lighter, digital-first lowercase mark associated with electrification and future mobility.

Official website

No public logo assets are ready for this brand yet.

Implementation

Use the General Motors logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/general-motors?token=YOUR_API_KEY"3  alt="General Motors logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/general-motors
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about General Motors.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

General Motors was founded in 1908 and used a corporate identity based largely on the initials GM for much of its history.

The long-running blue square logo with uppercase white GM letters became a familiar corporate mark in the mid-20th century and was used to represent the company behind Chevrolet, Buick, GMC, Cadillac and other marques. In 2021, GM introduced a lowercase gm logo with a blue gradient and an underline beneath the m, part of a corporate identity shift tied to electrification and the Ultium EV platform.

First color in the reference palette

Motomarks records #0067B1 as the primary General Motors reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the General Motors logo in use today.

Origins

General Motors was incorporated in 1908 by William C. Durant as a holding company for Buick and soon expanded by acquiring or creating additional automotive brands. The company grew into a multi-brand manufacturer, with corporate identity used to distinguish General Motors as the parent company rather than a single vehicle marque. The initials GM became the central shorthand for the corporation and eventually formed the core of its public-facing logo.

The blue square corporate mark

For decades, General Motors used a simple blue square with white uppercase GM lettering. The mark emphasized corporate stability, scale and a direct business-to-business identity, appearing on buildings, documents, advertising, investor communications and some vehicle-related materials. Its restrained geometry helped separate the GM corporate identity from the more expressive badges of Chevrolet, Buick, GMC, Cadillac and other divisions.

Lowercase identity for electrification

In 2021, General Motors introduced a new lowercase gm logo as part of a broader campaign centered on electric vehicles and the company's Ultium battery platform. The design replaced the heavy square corporate look with softer forms, rounded corners, a blue gradient and an underline under the m. GM said the new identity was intended to support its vision of a world with zero crashes, zero emissions and zero congestion.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1908

Early General Motors corporate naming

General Motors initially relied on its full corporate name and the GM initials in business communications rather than a consumer vehicle badge.

Reason for redesign: The company was created as a holding company for multiple automotive businesses, so its identity needed to represent the corporation rather than a single model line.

1964

Uppercase GM blue square

The familiar blue square with white uppercase GM letters became the enduring corporate symbol associated with General Motors for many decades.

Reason for redesign: The simplified initials gave the corporation a clear, consistent identity across a large family of automotive divisions and global operations.

2021

Lowercase gm electric-era logo

General Motors introduced a lowercase gm wordmark inside a rounded square, using a brighter blue gradient and an underline beneath the m.

Reason for redesign: The redesign supported GM's electric vehicle strategy, including the Ultium platform, and presented the corporation with a more digital, approachable identity.

What to preserve in production

Shape, color, and type cues that keep General Motors recognizable at app scale.

Composition

The current General Motors logo is a compact lowercase gm mark set within a rounded square. It retains the idea of a contained corporate badge while making the form softer and more suited to digital environments.

Symbol

The lowercase letters signal a more open and accessible tone than the older uppercase GM mark. The underline beneath the m is commonly interpreted as a visual cue to the Ultium platform and a subtle nod to electrical energy and movement.

Lettering

The current mark uses rounded, simplified lowercase letterforms rather than the formal block capitals of the classic logo. This typographic shift changes the personality from institutional and industrial to more technology-led and consumer-facing.

Color

Blue remains the core General Motors color, preserving continuity with the historic corporate logo. The newer gradient treatment adds brightness and depth, connecting the identity to themes of cleaner technology and future mobility.

Shape

The rounded square keeps the logo self-contained and immediately usable as an app, social or digital icon. Its softened corners contrast with the harder, more formal square of the previous corporate identity.

Heritage

The design keeps the GM initials, the most persistent element of the company's identity since the 20th century. By retaining blue and the square container, the current logo acknowledges the older corporate mark while updating its tone.

Market context

General Motors' logo represents the parent company behind a large portfolio of American automotive brands. Its corporate mark has historically appeared in contexts tied to manufacturing scale, employment, engineering, motorsport-adjacent brand families and industrial policy.

Design logic

The current identity balances continuity with repositioning. It keeps the initials and blue corporate association, while using lowercase typography, a gradient and rounded geometry to align the brand with electric mobility and digital communications.

Where teams place it

Common product surfaces where General Motors assets need to stay clear, consistent, and fast.

Corporate communications

Investors, media and corporate stakeholders

The General Motors logo is used in investor materials, press releases, sustainability reporting, executive communications and corporate news.

Digital platforms

Consumers and digital audiences

The rounded lowercase gm mark is used across GM websites, social profiles and digital campaigns where a compact, recognizable corporate identifier is needed.

Facilities and employer branding

Employees, job candidates and visitors

General Motors uses its corporate identity on headquarters, engineering facilities, manufacturing communications and recruitment materials.

Electric vehicle messaging

Customers, policymakers and technology partners

The current identity often appears alongside communications about GM's Ultium platform, EV investments and zero-emissions goals.

Answers before you ship

Format, usage, attribution, and history notes for the General Motors logo.

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