General Motors

What does the General Motors logo mean?

The General Motors logo has evolved from ornate, script and emblematic designs in the early 20th century to a simple, modern wordmark and square "gm" monogram.

Throughout its history GM used crests, shields and multi-element emblems (notably associated with Chevrolet, Buick and Cadillac divisions) before adopting the lowercase blue "gm" square introduced in 2010 and refreshed in 2021 to emphasize a cleaner, digital-first identity. The blue square and lowercase lettering reflect a contemporary corporate identity while maintaining continuity with the company's long-standing use of blue tones in corporate materials. The branding updates reflect GM's shift toward mobility, technology and sustainability while honoring its century-plus legacy in the auto industry.

What color is the General Motors logo?

The primary color of the General Motors logo is #1D4E9A. This color is used across the brand's official logo, emblem, and wordmark assets.