Geely Logo

Geely Auto Group

The Geely emblem combines a shield-like structure with a crisp blue visual identity, expressing confidence, technology, and modern Chinese automotive ambition. Its geometric badge and clean wordmark give the brand a precise, contemporary presence across vehicles, dealerships, and digital platforms.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Geely full

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Create or manage a key, then return here to copy a working URL.

Choose the right Geely asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Geely logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/geely?token=YOUR_API_KEY"3  alt="Geely logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/geely
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Geely.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Geely began as a private Chinese manufacturing business founded by Li Shufu in 1986 and entered automobile production in 1997. The brand's early automotive identity used Chinese-name badging and simple oval or shield-style marks before Geely adopted a more formal shield emblem for its expanding passenger-car business.

In the 2010s, Geely's badge became closely associated with a segmented shield using blue and dark panels, a design tied to the brand's move upmarket and its global design ambitions. Recent applications have simplified the emblem and wordmark for digital use while retaining the shield geometry and blue-led identity.

First color in the reference palette

Motomarks records #005BAC as the primary Geely reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Geely logo in use today.

Origins

Geely was founded by Li Shufu in 1986 in Zhejiang, China, initially outside the car industry. The business moved into motorcycles in the 1990s and began producing cars in 1997, becoming one of China's first privately owned automobile manufacturers. The Geely name is commonly associated with the Chinese phrase for auspicious or lucky, which helped give the young brand an optimistic domestic identity.

Automotive expansion

After entering car production, Geely expanded rapidly through compact and affordable passenger cars. The company developed a broader brand structure and invested in design, engineering, and global partnerships as Chinese automakers became more internationally competitive. Its vehicle identity gradually moved from practical domestic badging toward a more cohesive global-facing look.

Modern brand identity

In the 2010s, Geely strengthened its visual identity around a shield emblem with segmented blue and dark elements. This period coincided with stronger product design, international design-center influence, and the company's wider presence through Geely Holding's global automotive interests. The current identity is used across Geely Auto vehicles, digital channels, and dealer communications as a more premium and technology-oriented expression of the brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1997

Early automotive badging

Geely's first automotive-era identity used straightforward manufacturer badging suited to its early passenger cars in China. These marks were less standardized globally than the later shield emblem.

Reason for redesign: The brand was entering car production and needed practical vehicle identification for its first models.

2000s

Shield-based brand direction

Geely moved toward a more formal shield-style badge as its passenger-car range expanded. The shield format helped the brand appear more established on grilles, wheel centers, and dealer signage.

Reason for redesign: The change supported a more unified automotive identity as Geely grew beyond its earliest models.

2014

Segmented blue and dark shield

Geely adopted the segmented shield emblem strongly associated with the modern brand. The badge uses geometric panels with blue and dark tones, giving the marque a more technical and premium appearance.

Reason for redesign: The redesign aligned with Geely's product improvement, global design ambitions, and effort to present a more mature automotive brand.

2019

Refined modern applications

Later applications refined the shield and wordmark for cleaner presentation across vehicles and digital media. The overall shield structure remained recognizable while surfaces, contrast, and typography became more streamlined.

Reason for redesign: The refinement improved consistency across digital interfaces, global marketing, and newer vehicle design languages.

What to preserve in production

Shape, color, and type cues that keep Geely recognizable at app scale.

Composition

The modern Geely mark is built around a compact shield containing multiple geometric segments. Its grille-friendly proportions make it effective as a vehicle badge, while the wordmark provides a clearer identity in digital and corporate contexts.

Symbol

The shield suggests strength, protection, and reliability, qualities often used in automotive identity. The segmented internal structure gives the badge a technical, engineered character rather than an ornamental one.

Lettering

The Geely wordmark is generally presented in a clean sans-serif style with simple letterforms. This restrained typography supports the brand's modern positioning and avoids competing with the more distinctive shield emblem.

Color

Blue is the key identity color and communicates technology, confidence, and trust. Dark or metallic supporting tones add contrast and help the emblem read well on vehicle grilles, bodywork, and digital backgrounds.

Shape

The shield outline gives the logo a stable, symmetrical base. The internal blocks create a faceted look that feels closer to industrial design and precision manufacturing than traditional heraldry.

Heritage

Geely's logo heritage reflects the brand's transition from a domestic Chinese automaker to a more design-led international manufacturer. The current shield maintains continuity with earlier badge formats while presenting a more premium identity.

Market context

Geely is significant as a major privately founded Chinese automotive brand. Its modern logo is part of a broader shift in Chinese car branding toward globally competitive design, quality perception, and technology-led messaging.

Design logic

The identity favors clarity, symmetry, and geometric control. Rather than relying on a literal symbol, the badge uses structure, color, and proportion to communicate a modern manufacturer with disciplined engineering ambitions.

Where teams place it

Common product surfaces where Geely assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The Geely shield is used on grilles, tailgates, wheel centers, steering wheels, and model presentation to identify vehicles clearly at close and road distance.

Dealer signage

Dealers

Geely dealerships use the logo and blue-led visual identity across exterior signs, showroom displays, sales materials, and service areas.

Digital product interfaces

Product teams

The simplified emblem and wordmark can appear in vehicle configurators, owner apps, inventory systems, and automotive data platforms where compact brand identification is needed.

Marketing and sponsorship

Marketing teams

Geely uses its modern identity across launch campaigns, social media, auto shows, press releases, and regional market communications.

Answers before you ship

Format, usage, attribution, and history notes for the Geely logo.

Browse the logo library →API docsPricing