GAZ

PAO GAZ (Gorky Automobile Plant)

Assets
GAZ full

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Brand Information

Brand Name

GAZ

Company Name

PAO GAZ (Gorky Automobile Plant)

API Usage

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About the GAZ logo

GAZ (Gorky Automobile Plant) was founded in 1932 in the Soviet city of Gorky (now Nizhny Novgorod) with technical assistance from Ford. The brand's emblem is historically based on the coat of arms of Nizhny Novgorod and prominently features a leaping stag (deer); early badges and radiator emblems showed more detailed heraldic and sculptural stag motifs, while later corporate badges simplified the figure into a stylized, modern emblem often set within an oval or shield. Over time the GAZ mark evolved from detailed metal hood ornaments and radiators on prewar and Soviet-era vehicles to a cleaner two-color badge used in contemporary branding, retaining the stag as the enduring historic element linking the company to its regional heritage.