Forthing Logo and Brand Identity

Dongfeng Liuzhou Motor Co., Ltd.

The Forthing emblem presents Dongfeng Fengxing with a sharper international identity, combining a modern badge with a confident English wordmark. Its red-led visual character connects the marque to Dongfeng heritage while giving Forthing a distinct presence across SUVs, MPVs, and new-energy vehicles.

Official website
Live logo URL
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Forthing full

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Choose the right Forthing asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Implementation

Use the Forthing logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/forthing?token=YOUR_API_KEY"3  alt="Forthing logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/forthing
Authorization: Bearer YOUR_SECRET_KEY
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Reference

More about Forthing.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Forthing is the export-facing name used for Dongfeng Fengxing, the passenger-vehicle brand of Dongfeng Liuzhou Motor. Dongfeng Liuzhou Motor traces its industrial history to 1954, while the Fengxing passenger-vehicle line was developed in the 2000s as the company expanded beyond commercial vehicles.

The Forthing identity gives the Chinese Fengxing brand a distinct international presentation, using an English wordmark and a modern vehicle badge separate from the broader Dongfeng corporate roundel. Its branding has moved from parent-company association toward a more independent passenger-car identity for SUVs, MPVs, and electrified models sold in overseas markets.

First color in the reference palette

Motomarks records #E60012 as the primary Forthing reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Forthing logo in use today.

Origins

Dongfeng Liuzhou Motor Co., Ltd. is based in Liuzhou, Guangxi, and has roots in Chinese vehicle manufacturing dating to 1954. The company became part of the Dongfeng Motor system and developed both commercial vehicles and passenger vehicles. Fengxing was established as its passenger-vehicle marque, later presented internationally under the Forthing name.

From Fengxing to Forthing

The Chinese name Fengxing is commonly rendered for export as Forthing, giving the brand a name that can be used consistently in international markets. The Forthing identity appears on models such as the T5, T5 EVO, U-Tour, Friday, and other regional product lines. This naming strategy separates the passenger-car brand from Dongfeng's broader corporate identity while retaining the credibility of the parent group.

New-Energy Expansion

Forthing has expanded its identity across conventional, hybrid, and electric vehicles as Dongfeng Liuzhou Motor grows its export operations. The brand's visual language is used on dealer sites, launch materials, vehicle badging, and international communications. Its logo system supports a product range that includes family MPVs, compact SUVs, and electrified models.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2001

Fengxing passenger-vehicle brand

The passenger-vehicle business was presented under the Fengxing name in China, with branding closely connected to Dongfeng's established corporate identity and dealer network.

Reason for redesign: The separate passenger-vehicle marque helped Dongfeng Liuzhou Motor distinguish consumer models from its commercial-vehicle operations.

2020

Forthing international identity

Forthing became the prominent English-language brand identity in export communications, supported by a modern wordmark and a more independent vehicle badge presentation.

Reason for redesign: The international identity was adopted to make the Fengxing passenger-vehicle brand more accessible and consistent in overseas markets.

What to preserve in production

Shape, color, and type cues that keep Forthing recognizable at app scale.

Composition

The Forthing identity is typically presented as a clean English wordmark, often paired with a compact vehicle emblem on the grille or in marketing material. The composition is simple and export-oriented, making the brand name legible in international retail and digital contexts.

Symbol

The name Forthing is used to express forward movement and market momentum while preserving a connection to the Chinese Fengxing brand. The badge treatment supports a passenger-car identity that is more independent than a parent-company logo alone.

Lettering

The wordmark uses a modern Latin alphabet treatment with clear, upright letterforms. Its straightforward structure prioritizes readability across vehicle badging, websites, catalogs, and dealer signage.

Color

Red is the most important corporate color associated with Dongfeng and Forthing communications. It conveys energy, national manufacturing heritage, and visual continuity with the wider Dongfeng group.

Shape

Forthing's vehicle identity favors compact, geometric badge forms and a horizontal wordmark layout. These shapes are suited to grille placement, tailgate lettering, and responsive digital use.

Heritage

The brand identity connects a Liuzhou-based manufacturer with Dongfeng's long-running state-owned automotive heritage. Its modern export branding reflects a shift from domestic Fengxing recognition to a broader international passenger-car presence.

Market context

Forthing represents a common pattern in Chinese automotive branding, where a domestic marque adopts a distinct English identity for global markets. The logo therefore carries both local manufacturing origin and export-market adaptation.

Design logic

The design approach is pragmatic, contemporary, and market-facing. It emphasizes clarity, product confidence, and separation from commercial-vehicle imagery while retaining recognizable Dongfeng group color cues.

Where teams place it

Common product surfaces where Forthing assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers

The Forthing identity is used on vehicle fronts, tailgates, steering-wheel centers, wheel caps, and model communications depending on market and model.

International dealer websites

Dealers

Dealers and distributors use the Forthing wordmark and brand name to present Dongfeng Fengxing vehicles outside China.

Motor show and launch material

Marketing teams

The brand identity appears in product launch graphics, brochures, banners, and exhibition stands for SUVs, MPVs, and new-energy vehicles.

Digital product catalogs

Digital teams

Forthing model pages use the logo and red-led brand palette to organize specifications, trim information, and distributor contact points.

Answers before you ship

Format, usage, attribution, and history notes for the Forthing logo.

Browse the logo library →API docsPricing