Farizon Logo and Brand Identity

Zhejiang Geely Farizon New Energy Commercial Vehicle Group Co., Ltd.

The Farizon emblem presents a clean, blue technology identity for Geely's new energy commercial vehicle brand. Its modern wordmark and streamlined symbol reflect electric mobility, fleet efficiency, and the brand's move into global zero-emission transport.

Official website
Live logo URL
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Farizon full

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Choose the right Farizon asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Farizon logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/farizon?token=YOUR_API_KEY"3  alt="Farizon logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/farizon
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Farizon.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Farizon was launched in 2016 as Geely Holding Group's new energy commercial vehicle brand, known in China as Yuancheng Auto. Its visual identity has centered on a clean blue emblem and wordmark, supporting a technology-led image for electric and alternative-energy trucks, vans, and buses.

The brand's logo has been used across vehicle badging, fleet communications, charging-related services, and international market materials as Farizon expanded beyond China.

First color in the reference palette

Motomarks records #0066B3 as the primary Farizon reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Farizon logo in use today.

Origins

Farizon was introduced in 2016 as Geely Holding Group's dedicated new energy commercial vehicle brand. In China, the brand is associated with Yuancheng Auto, a name that reflects long-distance travel and broader mobility ambitions. From launch, the company focused on electric and alternative-energy commercial vehicles rather than passenger cars, giving its identity a practical fleet and logistics orientation.

Geely's commercial vehicle strategy

Farizon became the central brand for Geely's push into cleaner commercial transport, including electric light commercial vehicles, heavy trucks, buses, and methanol-powered products. The brand identity was designed to sit apart from Geely's passenger car marques while still benefiting from Geely's engineering, manufacturing, and supply-chain resources.

International expansion

As Farizon expanded into export markets, the English Farizon name became more prominent in public communications and vehicle badging. The brand has promoted products such as electric vans and trucks for logistics operators, using a restrained blue identity to communicate clean energy, reliability, and business-focused mobility.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2016

Launch identity for Geely's new energy commercial vehicle brand

Farizon's early identity used a modern blue emblem and a straightforward brand name treatment, aligned with commercial vehicle applications and new energy positioning.

Reason for redesign: The identity was created to distinguish Geely's commercial new energy vehicle business from its passenger car brands.

2020s

Expanded Farizon international branding

The Farizon name gained wider use in global communications, with the blue logo and English wordmark applied across international product launches, fleet materials, and digital channels.

Reason for redesign: The shift supported export growth and made the brand more legible for markets outside China.

What to preserve in production

Shape, color, and type cues that keep Farizon recognizable at app scale.

Composition

The Farizon identity uses a compact symbol with a clear wordmark, giving the brand a functional, technology-oriented appearance suited to trucks, vans, and fleet applications.

Symbol

The blue emblem is associated with clean energy, forward movement, and commercial reliability. Its simplified geometry supports recognition on vehicle grilles, cargo bodies, and digital fleet platforms.

Lettering

The Farizon wordmark uses a modern sans-serif style with clean strokes and open spacing. This gives the brand a technical tone while remaining readable in sales, service, and logistics contexts.

Color

Blue is the dominant brand color and is commonly associated with technology, environmental responsibility, and trust. For a new energy commercial vehicle marque, it reinforces the connection between electric transport and dependable fleet operation.

Shape

The logo favors streamlined, balanced forms rather than decorative detail. This helps it function at small sizes and on utilitarian surfaces such as vehicle badges, charger interfaces, and dealer signage.

Heritage

Farizon's heritage is tied to Geely's 2010s expansion into specialized mobility businesses. Unlike older commercial vehicle brands with legacy mechanical emblems, Farizon's identity was built from the start around new energy transport.

Market context

In China, Farizon is linked with the Yuancheng name, which conveys distance and journey. The English Farizon identity supports a more global reading of the same idea, connecting fleet transport with long-range commercial mobility.

Design logic

The design philosophy is restrained, practical, and technology-led. It avoids luxury cues and instead emphasizes clarity, electrification, and trust for business buyers.

Where teams place it

Common product surfaces where Farizon assets need to stay clear, consistent, and fast.

Vehicle badging

Fleet operators

The Farizon emblem and wordmark are applied to electric vans, trucks, buses, and other commercial vehicles to identify the brand in fleet environments.

Dealer and distributor websites

Dealers

International dealers and local market representatives use the Farizon name and logo to present product ranges, specifications, and commercial vehicle services.

Fleet sales materials

Business buyers

The logo appears in brochures, product presentations, financing materials, and launch communications for electric and alternative-energy commercial vehicles.

Digital vehicle platforms

Fleet managers

The Farizon identity is used in digital contexts connected to product information, service networks, telematics, and fleet support.

Answers before you ship

Format, usage, attribution, and history notes for the Farizon logo.

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