FAW Logo

China FAW Group Co., Ltd.

The FAW emblem combines a stylized number 1 with a wing-like form, reflecting the company's position as China's first major automobile works. Its blue corporate identity gives the mark a disciplined, industrial character tied to national manufacturing heritage and forward motion.

Official website
Live logo URL
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FAW full

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Choose the right FAW asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the FAW logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/faw?token=YOUR_API_KEY"3  alt="FAW logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/faw
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about FAW.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

FAW traces its identity to First Automobile Works, the state-backed automaker founded in Changchun in 1953 as the first large-scale automobile manufacturer of the People's Republic of China.

The FAW emblem has long centered on a stylized numeral 1, a direct reference to the company's original Chinese name and its role as China's first automobile works. The mark is commonly interpreted as a winged form, suggesting upward movement, engineering ambition, and national industrial progress. Over time the branding has been simplified into a clean blue corporate symbol used across FAW Group communications and vehicle brands.

First color in the reference palette

Motomarks records #005BAC as the primary FAW reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the FAW logo in use today.

Origins

FAW was established in Changchun in 1953 as First Automobile Works, a cornerstone project of China's early industrialization. The company began production with heavy trucks and became closely associated with the development of China's domestic automotive industry. Its name and identity emphasize being the first major automobile works in the country.

Early production and national role

FAW's early output included the Jiefang truck, which became a major symbol of Chinese industrial capability. The group later expanded into passenger vehicles, joint ventures, commercial vehicles, and premium brands such as Hongqi. This broad role helped the FAW name become associated with both state industry and mass-market transportation in China.

Modern FAW Group

Today FAW operates as a major state-owned automotive group with multiple sub-brands and joint ventures. Its corporate identity is used at group level, while individual vehicle marques such as Hongqi, Bestune, Jiefang, and joint venture nameplates carry their own branding systems. The FAW mark remains the umbrella symbol for the group's manufacturing heritage and corporate authority.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1953

First Automobile Works identity

The early FAW identity was built around the idea of the number 1, reflecting the Chinese name First Automobile Works and the company's status as China's first major automobile manufacturer.

Reason for redesign: The symbol connected the new manufacturer to its founding mission as a national industrial project.

20th century

Winged numeral 1 emblem

FAW developed a compact emblem in which a central vertical form suggests the numeral 1, framed by wing-like shapes. This version created a distinctive corporate badge that could be applied to vehicles, documents, factories, and signage.

Reason for redesign: The winged construction gave the utilitarian name a more symbolic visual identity associated with progress and forward movement.

21st century

Modern blue corporate mark

The current FAW corporate presentation uses a simplified blue emblem and clean wordmark treatment. The design favors flat color, simple geometry, and easier reproduction across digital, print, and industrial applications.

Reason for redesign: The streamlined mark supports modern corporate communications and consistent use across a large automotive group.

What to preserve in production

Shape, color, and type cues that keep FAW recognizable at app scale.

Composition

The FAW logo is organized around a central vertical element that reads as the number 1, with symmetrical wing-like forms extending from it. This creates a compact, balanced emblem suited to corporate use and vehicle badging.

Symbol

The numeral 1 references First Automobile Works and the company's claim to being China's first major automobile manufacturer. The wing-like shapes suggest motion, ascent, and industrial progress.

Lettering

FAW is typically rendered as a concise uppercase Latin abbreviation. The short wordmark supports international recognition while preserving the connection to the company's original English name, First Automobile Works.

Color

Blue is the dominant corporate color and gives the mark a technical, stable, and institutional character. The color works well in business communications, plant signage, and digital environments.

Shape

The emblem relies on symmetry, vertical emphasis, and simplified angular geometry. Its shape is compact enough for a grille badge while still readable as a corporate symbol at larger sizes.

Heritage

The mark preserves the founding idea of the number 1, making the logo directly tied to FAW's origins in 1953. This continuity is important because the company is closely linked with China's early automotive industrialization.

Market context

FAW's identity carries significance in China because the company was created as a national industrial project and became associated with the development of domestic vehicle production. The logo's reference to being first reinforces that historical role.

Design logic

The design philosophy is functional, symbolic, and institutional. Rather than relying on decorative detail, the logo compresses the company's founding claim, industrial purpose, and forward-looking movement into a simple emblem.

Where teams place it

Common product surfaces where FAW assets need to stay clear, consistent, and fast.

Corporate group websites

Corporate visitors

FAW's emblem and abbreviated name are used to identify the parent automotive group across official web properties and corporate information pages.

Factory and corporate signage

Employees and visitors

The blue FAW mark is suitable for large-scale industrial signage, office entrances, manufacturing facilities, and group-level brand environments.

Vehicle and sub-brand context

Customers and dealers

FAW appears as a corporate identity behind vehicle marques and joint ventures, while individual model lines may use separate nameplates such as Hongqi, Jiefang, or Bestune.

Digital product listings

Product teams

In marketplaces, fleet tools, and automotive databases, the FAW logo can identify the manufacturer group or FAW-branded vehicles when distinct sub-brand logos are not required.

Answers before you ship

Format, usage, attribution, and history notes for the FAW logo.

Browse the logo library →API docsPricing