Dodge Viper

The Dodge Viper is an American high-performance sports car program originally developed by Chrysler in the late 1980s and introduced as a 1992 model by Dodge. The project was championed within Chrysler by executives including Tom Gale and Bob Lutz and built a reputation for raw power and minimalist design, powered by large-displacement V10 engines. Over its production life the Viper was marketed under the Dodge brand and used a series of snake-themed badges and wordmarks to emphasize its agres­sive character; the model — rather than a separate corporate brand — became an automotive icon for Dodge and American performance cars.