Dodge

The Dodge brand began as Dodge Brothers in 1900, founded by John and Horace Dodge, and over time its visual identity has shifted from early ornate badges and the Dodge Brothers script to several distinct motifs. For much of the 20th century Dodge used hood ornaments and a ram head motif (later spun off into the Ram brand), and in the 1990s and 2000s the marque used a bold shield and script treatments. The modern Dodge identity centers on a clean wordmark frequently paired with two red diagonal racing stripes (the "Dodge slash"), emphasizing performance and heritage while distancing the marque from the separate Ram truck identity.