Dodge Logo

Stellantis North America

The Dodge logo channels American performance heritage through a bold wordmark and twin red slashes that signal speed, power, and attitude. From the Dodge Brothers monogram to ram imagery and the revived Fratzog, the identity reflects a long connection to muscle, engineering, and expressive design.

Official website
Live logo URL
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Dodge full

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Choose the right Dodge asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Dodge logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/dodge?token=YOUR_API_KEY"3  alt="Dodge logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/dodge
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Dodge.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Dodge began as the Dodge Brothers Company, founded by John Francis Dodge and Horace Elgin Dodge in 1900, and introduced its first complete automobile in 1914.

Its early identity used a Dodge Brothers monogram and later became closely associated with ram imagery, including hood ornaments and the ram's head badge used prominently in the late 20th century. After Ram Trucks became a separate brand in 2009, Dodge shifted to a more performance-focused wordmark with twin red slashes, reinforcing the brand's muscle-car and performance image. The historic Fratzog, a triangular three-part emblem used in the 1960s and 1970s, has also been revived by Dodge for its electric performance identity.

First color in the reference palette

Motomarks records #D50000 as the primary Dodge reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Dodge logo in use today.

Origins

Dodge was founded in Detroit in 1900 by brothers John Francis Dodge and Horace Elgin Dodge. The company first supplied precision components to other automakers, including Oldsmobile and Ford, before launching the first Dodge Brothers automobile in 1914. The Dodge Brothers name quickly built a reputation for sturdy engineering and dependable construction.

Chrysler ownership and broader identity

Chrysler acquired Dodge in 1928, bringing the brand into a larger American automotive group. Through the mid-20th century, Dodge identity moved through several visual themes, including Dodge Brothers lettering, ram hood ornaments, Chrysler corporate marks, and performance-oriented graphics. These changes reflected Dodge's position across family cars, trucks, and later muscle cars.

Modern performance positioning

In the 2000s and 2010s, Dodge increasingly centered its identity on performance vehicles such as Charger, Challenger, Durango performance variants, and the SRT performance story. After Ram Trucks became a separate brand, Dodge moved away from the ram's head as its primary brand symbol and adopted a simpler Dodge wordmark paired with two red slashes. The mark supports a sharper identity focused on speed, horsepower, and American muscle.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1914

Dodge Brothers identity

Early Dodge automobiles used Dodge Brothers naming and monogram-style badges that emphasized the founders and the company's engineering reputation.

Reason for redesign: The identity established a distinct marque when Dodge moved from parts supplier to automobile manufacturer.

1932

Ram symbol introduced

Dodge began using ram imagery, including hood ornaments, as a symbol of strength, durability, and forward motion.

Reason for redesign: The ram gave Dodge a more memorable physical emblem and aligned with the brand's rugged engineering image.

1962

Fratzog emblem

Dodge introduced the Fratzog, a three-part triangular emblem used across Dodge vehicles during the 1960s and 1970s.

Reason for redesign: The abstract symbol matched the modernist styling language of the period and gave Dodge a distinctive nonliteral badge.

1993

Ram's head badge

The ram's head became a widely used Dodge brand badge, appearing on vehicles and marketing during a period when trucks and performance models were central to the brand's public image.

Reason for redesign: Dodge emphasized a strong, rugged identity and used the ram's head as a clear visual link to power and toughness.

2010

Dodge wordmark with red slashes

After Ram Trucks became a separate brand, Dodge adopted a clean wordmark with two red diagonal slashes, removing the ram's head from the primary Dodge passenger-vehicle identity.

Reason for redesign: The update separated Dodge from the new Ram truck brand and sharpened Dodge's positioning around performance vehicles.

2022

Fratzog revival for electric performance

Dodge revived the Fratzog as part of its electric performance messaging, connecting future products to a historic Dodge symbol from the muscle-car era.

Reason for redesign: The revival gave Dodge's electrified performance direction a heritage-based symbol distinct from the main wordmark.

What to preserve in production

Shape, color, and type cues that keep Dodge recognizable at app scale.

Composition

The current Dodge identity is based on a straightforward wordmark paired with two forward-leaning red slashes. The composition is horizontal, compact, and direct, allowing it to function well on vehicle badging, digital navigation, dealer signage, and performance marketing.

Symbol

The twin red slashes suggest acceleration, motion, and aggressive performance. They replaced the ram's head as Dodge moved away from truck-centered imagery and toward a passenger performance identity.

Lettering

The Dodge wordmark uses a heavy, squared, sans-serif style with a mechanical character. Its broad letterforms support a muscular visual tone without relying on ornate decoration.

Color

Red is used as the performance accent, while black, white, and metallic finishes typically support the wordmark in vehicle and digital applications. The red slashes add energy and visual speed to an otherwise restrained typographic mark.

Shape

The logo relies on linear geometry: blocklike letters and two angled bars. The diagonal slash form creates forward tension, while the horizontal wordmark keeps the identity stable and easy to read.

Heritage

Dodge has used several major identity systems, including Dodge Brothers badges, ram imagery, the Fratzog, and the modern slash wordmark. The current mark preserves the brand's performance direction while leaving space for heritage symbols such as the Fratzog in special contexts.

Market context

Dodge branding is closely tied to American muscle-car culture, particularly through nameplates such as Charger and Challenger. Its visual identity often communicates power and attitude rather than luxury or minimalism.

Design logic

The modern Dodge logo favors simplicity, high contrast, and aggressive motion cues. It is designed to feel functional and performance-led, supporting the brand's emphasis on horsepower, bold styling, and driver emotion.

Where teams place it

Common product surfaces where Dodge assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

Dodge identity appears on vehicle grilles, rear badges, steering wheels, wheel centers, and performance trim materials, often in chrome, black, or red-accented finishes.

Dealer websites

Dealers

Dealers use the Dodge brand name and logo to identify new vehicle inventory, certified offers, service departments, and official promotions.

Performance marketing

Automotive marketers

Dodge uses its wordmark, red slash motif, model badges, and heritage symbols in campaigns tied to muscle cars, performance SUVs, and enthusiast events.

Digital product interfaces

Product teams

Automotive apps, comparison tools, and marketplace interfaces use the Dodge brand identity to label makes, model filters, ownership records, and vehicle detail pages.

Answers before you ship

Format, usage, attribution, and history notes for the Dodge logo.

Browse the logo library →API docsPricing