Dongfeng Logo

Dongfeng Motor Corporation

The Dongfeng emblem pairs a vivid red roundel with symmetrical wind-like forms, expressing motion, strength, and the meaning of the East Wind name. Its visual character connects Chinese industrial heritage with a modern automotive identity used across passenger cars, commercial vehicles, and new energy models.

Official website
Live logo URL
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Dongfeng full

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Choose the right Dongfeng asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Dongfeng logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/dongfeng?token=YOUR_API_KEY"3  alt="Dongfeng logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/dongfeng
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Dongfeng.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Dongfeng traces its identity to the Second Automobile Works, established in 1969 and later renamed Dongfeng Motor Corporation in 1992. The name Dongfeng means East Wind, a politically and culturally resonant phrase in modern China, and the brand's red emblem has long emphasized motion, progress, and national industrial strength.

The familiar roundel uses paired, symmetrical forms often described as stylized swallows or wind-driven shapes, reinforcing the East Wind name and a sense of forward movement. Its current branding keeps the red emblem prominent across vehicles, corporate communications, and international market materials.

First color in the reference palette

Motomarks records #E60012 as the primary Dongfeng reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Dongfeng logo in use today.

Origins

Dongfeng began as the Second Automobile Works, a major state-backed industrial project founded in 1969. The company was created to expand China's domestic vehicle manufacturing capacity beyond the earlier First Automobile Works and became closely associated with commercial vehicles and national industrial development.

From Second Automobile Works to Dongfeng

The enterprise adopted the Dongfeng name in 1992. Dongfeng, meaning East Wind, gave the company a more marketable brand identity while retaining a strong connection to Chinese language, culture, and state industrial history.

Expansion and Global Presence

Dongfeng grew into one of China's major automotive groups through passenger cars, commercial vehicles, joint ventures, and new energy vehicle development. Its identity now appears across domestic Chinese brands, international export activity, and group-level corporate communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1969

Second Automobile Works identity

The company's early identity was tied to its state industrial role rather than a consumer-facing passenger car brand. Visual communications emphasized the enterprise's manufacturing mission and national industrial status.

Reason for redesign: The company was founded as a state automotive manufacturer before the Dongfeng name became the primary market identity.

1992

Dongfeng name and red emblem

After the company adopted the Dongfeng name, the red roundel with paired, dynamic internal forms became closely associated with the brand. The mark visually supports the East Wind meaning through symmetry, movement, and a strong circular frame.

Reason for redesign: The name change created a unified brand identity better suited to market-facing automotive products and group communications.

2000s

Modernized corporate and product usage

Dongfeng's emblem has been standardized for use on vehicle badges, corporate signage, websites, exports, and new energy vehicle communications. The core red symbol remains central while typography and layout vary by market and sub-brand.

Reason for redesign: Broader product lines, joint ventures, export markets, and digital channels required more consistent use of the Dongfeng identity.

What to preserve in production

Shape, color, and type cues that keep Dongfeng recognizable at app scale.

Composition

The Dongfeng logo is built around a compact circular emblem containing two mirrored internal shapes. The symmetry gives the mark a balanced, mechanical feel, while the internal forms create directional movement within the circle.

Symbol

The brand name means East Wind, and the emblem is commonly interpreted through ideas of wind, motion, speed, and upward progress. The paired forms are often described as stylized swallows or wind-driven shapes, suggesting agility and forward direction.

Lettering

Dongfeng's English wordmark is generally set in a clean, uppercase sans-serif style for international use. The restrained typography lets the red roundel remain the dominant identity element and supports legibility across vehicles, signage, and digital interfaces.

Color

Red is the central Dongfeng brand color and is strongly associated with energy, confidence, and Chinese cultural identity. Black, white, silver, and chrome are commonly used as supporting tones in vehicle badging and corporate applications.

Shape

The roundel creates a self-contained badge suitable for grilles, steering wheels, dealer signage, and app icons. Its circular boundary contrasts with the angular internal forms, producing a mark that feels both stable and dynamic.

Heritage

The emblem reflects Dongfeng's transformation from a state industrial enterprise into a market-facing automotive group. Its long-running use gives visual continuity across decades of commercial vehicles, passenger vehicles, and new energy products.

Market context

The East Wind name carries Chinese linguistic and historical resonance, making the identity more than a literal automotive badge. The red color and directional symbolism align the brand with national progress, industrial capability, and confidence.

Design logic

Dongfeng's logo favors direct symbolism and high recognizability over decorative detail. The design is practical for physical vehicle badges while remaining simple enough for digital, export, and corporate use.

Where teams place it

Common product surfaces where Dongfeng assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The Dongfeng emblem appears on grilles, tailgates, steering wheels, and wheel centers across passenger and commercial vehicles.

Dealer and showroom signage

Dealers

Dealers use the red Dongfeng mark on exterior signs, interior displays, sales materials, and aftersales communications.

International export marketing

Importers and distributors

Dongfeng uses English-language branding and the red emblem on global websites, brochures, and market-entry communications.

Digital product interfaces

Product teams

The simplified roundel is suitable for app icons, vehicle selection lists, dealership platforms, and automotive databases when displayed with proper trademark care.

Answers before you ship

Format, usage, attribution, and history notes for the Dongfeng logo.

Browse the logo library →API docsPricing