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GET https://api.motomarks.io/brands/chevroletChevrolet's iconic "bowtie" logo was introduced in 1913 and has been the central element of the brand's identity for more than a century. The mark has undergone many refinements — from early monochrome and art-deco treatments to a polished, three-dimensional gold bowtie with chrome edging introduced in the 21st century — while retaining the basic bowtie shape. The gold color and metallic framing used in recent decades emphasize a premium, contemporary look while referencing the long lineage of the emblem. The brand itself was founded in 1911 by Louis Chevrolet and William C. Durant and originally operated as the Chevrolet Motor Company before becoming a core marque of General Motors.