Chrysler Logo

The Chrysler winged emblem represents American automotive heritage through a broad metallic form and a refined blue center nameplate. Its visual character blends early luxury cues, streamlined motion, and a polished presence associated with the brand's long history.

Official website
Live logo URL
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Chrysler full

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Choose the right Chrysler asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Chrysler logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/chrysler?token=YOUR_API_KEY"3  alt="Chrysler logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/chrysler
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Chrysler.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Chrysler was introduced in 1925 by Walter P. Chrysler, and its earliest identity used a wax-seal style medallion with ribbons to suggest engineering quality, craftsmanship, and official approval. Through the 1930s and later decades, Chrysler also used winged forms that connected the marque with speed, advanced engineering, and the streamlined era of American motoring.

In the 1960s, Chrysler Corporation adopted the Pentastar as a broad corporate identifier, while the Chrysler vehicle brand later returned to heritage cues with winged emblems and a central nameplate. The modern Chrysler badge is a wide, chrome-like wing form with a blue center panel, combining the brand's historic wing motif with a cleaner premium presentation.

First color in the reference palette

Motomarks records #002D72 as the primary Chrysler reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Chrysler logo in use today.

Origins

Chrysler was founded in 1925 by Walter P. Chrysler after the reorganization of the Maxwell Motor Company. The brand quickly built its reputation around engineering features, value, and performance, including early attention to higher-compression engines, hydraulic brakes, and advanced vehicle packaging for the period.

Early Identity and Seal Motif

The earliest Chrysler identity used a seal-like emblem, often described as a wax seal with ribbon elements. That treatment reflected quality, approval, and prestige, giving the young company a formal identity suited to its ambition of competing with established American marques.

Wings, Corporate Symbols and Brand Recognition

Winged forms became an important part of Chrysler's visual history, appearing in different forms across vehicles, badges, and promotional material. In 1962, Chrysler Corporation introduced the Pentastar as a corporate mark, a clean five-point symbol intended to identify the wider company and its divisions across products, facilities, and communications.

Modern Chrysler Brand

The modern Chrysler brand identity emphasizes a winged badge with a central blue nameplate, usually rendered with metallic finishes on vehicles. The design connects the current marque to its earlier winged emblems while presenting a more restrained, premium look for contemporary minivans and electrified family vehicles.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1925

Wax Seal Emblem

Chrysler's early logo used a round seal and ribbon-like elements, communicating formality, quality, and certification. The mark matched the brand's early positioning as a technically advanced American carmaker.

Reason for redesign: The new marque needed a premium identity that could establish credibility quickly after the Maxwell reorganization.

1930s

Early Winged Chrysler Motifs

Chrysler adopted winged badge treatments during the streamline era, linking the name with motion, speed, and mechanical progress. These wing forms became a recurring part of Chrysler's visual vocabulary.

Reason for redesign: The shift reflected period design trends and the brand's focus on engineering progress and aerodynamic modernity.

1962

Pentastar Corporate Identity

Chrysler Corporation introduced the Pentastar as a corporate symbol, a geometric five-point mark used across the company. While not only a Chrysler brand vehicle badge, it became strongly associated with Chrysler's corporate identity.

Reason for redesign: The company wanted a unified corporate identifier that could work internationally and across multiple divisions.

1990s

Return of Heritage Wing Elements

Chrysler revived more traditional winged and seal-related visual themes during the 1990s, reconnecting the brand with earlier prestige cues. The identity paired nostalgia with a more upscale market position.

Reason for redesign: The redesign supported Chrysler's renewed emphasis on distinctive American styling and brand heritage.

2009

Modern Winged Badge

The modern Chrysler mark uses a wide set of metallic wings with a blue center panel containing the Chrysler wordmark. The composition is flatter and more streamlined than older seal-based treatments.

Reason for redesign: The update aligned the brand with a cleaner premium identity during the Fiat Chrysler era and simplified the emblem for modern vehicle and digital use.

What to preserve in production

Shape, color, and type cues that keep Chrysler recognizable at app scale.

Composition

The Chrysler emblem is horizontally oriented, with symmetrical wings extending from a central nameplate. This broad layout gives the badge a stable, vehicle-friendly format suited to grilles, liftgates, steering wheels, and digital mastheads.

Symbol

The wings suggest motion, progress, and the streamlined design language that shaped Chrysler's historic identity. The central nameplate anchors the symbol in the brand name rather than relying on an abstract icon alone.

Lettering

The Chrysler wordmark is typically set in uppercase, narrow, geometric lettering inside the center panel. The typography is restrained and technical, matching the badge's engineered, premium character.

Color

Dark blue provides the central brand accent and contrasts with silver or chrome-like wing surfaces. The palette communicates formality and trust while allowing vehicle badges to feel polished and dimensional.

Shape

The logo's shape is long, low, and symmetrical, with tapered wing elements that visually imply speed without using aggressive angles. The blue center bar works as a visual lockup for the name.

Heritage

The modern mark draws from Chrysler's earlier winged emblems rather than the corporate Pentastar alone. This gives the brand a stronger link to its prewar and postwar vehicle identity.

Market context

Chrysler's badge is tied to a major American automaker that helped shape U.S. automotive design, family transportation, and engineering competition throughout the twentieth century. The winged identity also carries associations with the Art Deco and streamline periods of American industrial design.

Design logic

The identity balances heritage and clarity: a historic wing theme is simplified into a clean, centered badge that can function on vehicles, retail environments, and digital interfaces.

Where teams place it

Common product surfaces where Chrysler assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The Chrysler winged emblem appears on grilles, liftgates, steering wheels, wheel centers, and other vehicle touchpoints, often with chrome-like finishes and a blue center panel.

Dealer websites

Dealers

Dealers use the Chrysler name and logo to identify new vehicle inventory, service departments, certified offers, and brand-specific promotions.

Retail signage

Retail networks

Chrysler branding is used in showroom signs, exterior dealer fascias, service lane graphics, and co-branded Stellantis dealership environments.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, ownership apps, and comparison tools use the Chrysler mark or wordmark to identify the manufacturer in menus, listings, and model pages.

Answers before you ship

Format, usage, attribution, and history notes for the Chrysler logo.

Browse the logo library →API docsPricing