Chrysler

Chrysler's visual identity has evolved several times since the brand's founding in 1925. Early badges used a medallion and laurel motifs; in the 1950s Chrysler employed a more stylized shield and ribbon treatments. From 1962 the Pentastar became the company's primary corporate mark and remained closely associated with Chrysler through the late 20th century, while the vehicle-level marque often used winged emblems. In the late 1990s and 2000s Chrysler revived and modernized a winged badge derived from earlier designs to emphasize heritage and premium positioning.