Changan Logo

Chongqing Changan Automobile Co., Ltd.

The Changan emblem uses a sharp V-shaped symbol within an oval to express movement, confidence, and a modern Chinese automotive identity. Its blue visual language gives the brand a technical, dependable character across passenger cars, SUVs, and new energy vehicles.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Changan full

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Choose the right Changan asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Changan logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/changan?token=YOUR_API_KEY"3  alt="Changan logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/changan
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Changan.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Changan traces its corporate heritage to 1862, when the Shanghai Foreign Gun Bureau was established during China’s Self-Strengthening Movement, before the enterprise later became part of China’s modern vehicle industry.

The Changan automobile identity has used a clean blue-and-silver emblem built around a stylized V form inside an oval, a mark commonly associated with forward motion, value, and victory. In the 2000s and 2010s the brand refined its logo for passenger-car use, pairing a more modern metallic badge with simple Changan wordmarks for export markets and digital applications. The current identity emphasizes technology, reliability, and a global Chinese automotive presence.

First color in the reference palette

Motomarks records #005BAC as the primary Changan reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Changan logo in use today.

Origins

Changan’s corporate roots are commonly traced to 1862, when the Shanghai Foreign Gun Bureau was founded in the late Qing period. The enterprise went through several industrial transformations before becoming associated with vehicle production in Chongqing. This long industrial background is an important part of Changan’s official heritage narrative.

Automotive Development

Changan developed into a major Chinese vehicle manufacturer through the production of commercial vehicles, compact cars, and passenger vehicles. The company became known internationally through both its own Changan-branded vehicles and joint ventures with global manufacturers. Its passenger-car identity became more prominent as the company expanded into sedans, SUVs, crossovers, and export markets.

New Energy Era

In the 2010s and 2020s, Changan increased its focus on intelligent and new energy vehicles. The brand developed electric and hybrid products under the Changan name while also supporting related new energy brands and platforms. This shift has made the logo appear in more digital-first settings, from connected-vehicle interfaces to global market websites.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1862

Industrial Heritage Era

Changan’s earliest heritage predates modern automotive branding and is tied to state industrial manufacturing rather than a consumer vehicle emblem.

Reason for redesign: The organization’s early identity reflected industrial and military manufacturing, before passenger-car branding became relevant.

1990s

Passenger-Car Brand Identity

As Changan expanded its automotive business, the company adopted dedicated vehicle branding for badges, dealer signage, and export-facing communications.

Reason for redesign: A clearer passenger-car identity was needed as Changan moved beyond industrial production and commercial vehicles into consumer automobiles.

2000s

Blue V Emblem

Changan adopted a stylized V-shaped symbol set inside an oval, often rendered in blue, silver, or chrome depending on vehicle and media use.

Reason for redesign: The simplified geometric emblem supported a more modern passenger-vehicle image and improved recognition on grilles, steering wheels, and digital platforms.

2010s

Modernized Digital Presentation

The emblem and Changan wordmark were refined for cleaner use across websites, international markets, vehicle interfaces, and marketing materials.

Reason for redesign: The brand’s growing global presence and new energy strategy required a more scalable identity for both physical badges and digital environments.

What to preserve in production

Shape, color, and type cues that keep Changan recognizable at app scale.

Composition

The Changan emblem is centered around a stylized V form enclosed within an oval. The composition is symmetrical, compact, and suitable for vehicle badging, where quick recognition and balanced proportions are essential.

Symbol

The V shape is commonly interpreted as suggesting victory, value, and forward direction. Its upward geometry supports a message of progress and technological development, especially as the brand expands into intelligent and new energy vehicles.

Lettering

International uses often pair the symbol with a straightforward Latin Changan wordmark. The typography is generally clean and sans serif, allowing the emblem to remain the dominant identifier while supporting readability in export markets.

Color

Blue is the main visual reference for Changan’s brand identity, conveying technology, trust, and stability. Silver and chrome versions are widely used on vehicle badges because they integrate well with grilles, wheels, and interior trim.

Shape

The oval frame gives the mark a contained automotive-badge format, while the angular V adds energy and directional movement. This contrast between a stable outer shape and a dynamic inner form gives the logo its recognizable structure.

Heritage

The modern logo does not directly depict Changan’s nineteenth-century industrial origins. Instead, it translates the company’s long manufacturing heritage into a contemporary, technology-led automotive identity.

Market context

Changan is one of China’s major domestic automotive names, and its badge has become associated with the rise of Chinese passenger vehicles in both home and export markets. The blue emblem reflects the clean, modern visual style used by many Chinese technology and mobility companies.

Design logic

The identity favors clarity, symmetry, and adaptability. Its simple geometric structure works across metal vehicle badges, mobile screens, dealer signage, app icons, and export-market brand communications.

Where teams place it

Common product surfaces where Changan assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The Changan emblem appears on grilles, tailgates, steering wheels, alloy wheels, and interior trim, often in a chrome or metallic finish.

Dealer signage

Dealers

Dealerships use the blue Changan identity and wordmark for exterior signs, showroom displays, service areas, and local marketing.

Digital product interfaces

Product teams

The symbol and wordmark are used across official websites, vehicle configurators, owner apps, infotainment screens, and connected-service touchpoints.

Export market communications

Importers and distributors

International Changan materials use the Latin wordmark with the emblem to support consistent recognition outside China.

Answers before you ship

Format, usage, attribution, and history notes for the Changan logo.

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