Changan Logo

Chongqing Changan Automobile Co., Ltd.

The Changan emblem uses a sharp V-shaped symbol within an oval to express movement, confidence, and a modern Chinese automotive identity. Its blue visual language gives the brand a technical, dependable character across passenger cars, SUVs, and new energy vehicles.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/changan.

Founded
1862
Country
China
Company
Chongqing Changan Automobile Co., Ltd.
Headquarters
Chongqing, China
Parent
China Changan Automobile Group Co., Ltd.
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Changan full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Changan asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Changan logo in an app

Add the published Changan logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/changan. That slug stays stable as Motomarks updates the published Changan assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Changan logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/changan?token=YOUR_API_KEY"3  alt="Changan logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/changan
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Changan.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Changan traces its corporate heritage to 1862, when the Shanghai Foreign Gun Bureau was established during China’s Self-Strengthening Movement, before the enterprise later became part of China’s modern vehicle industry.

The Changan automobile identity has used a clean blue-and-silver emblem built around a stylized V form inside an oval, a mark commonly associated with forward motion, value, and victory. In the 2000s and 2010s the brand refined its logo for passenger-car use, pairing a more modern metallic badge with simple Changan wordmarks for export markets and digital applications. The current identity emphasizes technology, reliability, and a global Chinese automotive presence.

First color in the reference palette

Motomarks records #005BAC as the primary Changan reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Changan logo in use today.

Origins

Changan’s corporate roots are commonly traced to 1862, when the Shanghai Foreign Gun Bureau was founded in the late Qing period. The enterprise went through several industrial transformations before becoming associated with vehicle production in Chongqing. This long industrial background is an important part of Changan’s official heritage narrative.

Automotive Development

Changan developed into a major Chinese vehicle manufacturer through the production of commercial vehicles, compact cars, and passenger vehicles. The company became known internationally through both its own Changan-branded vehicles and joint ventures with global manufacturers. Its passenger-car identity became more prominent as the company expanded into sedans, SUVs, crossovers, and export markets.

New Energy Era

In the 2010s and 2020s, Changan increased its focus on intelligent and new energy vehicles. The brand developed electric and hybrid products under the Changan name while also supporting related new energy brands and platforms. This shift has made the logo appear in more digital-first settings, from connected-vehicle interfaces to global market websites.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1862

Industrial Heritage Era

Changan’s earliest heritage predates modern automotive branding and is tied to state industrial manufacturing rather than a consumer vehicle emblem.

Reason for redesign: The organization’s early identity reflected industrial and military manufacturing, before passenger-car branding became relevant.

1990s

Passenger-Car Brand Identity

As Changan expanded its automotive business, the company adopted dedicated vehicle branding for badges, dealer signage, and export-facing communications.

Reason for redesign: A clearer passenger-car identity was needed as Changan moved beyond industrial production and commercial vehicles into consumer automobiles.

2000s

Blue V Emblem

Changan adopted a stylized V-shaped symbol set inside an oval, often rendered in blue, silver, or chrome depending on vehicle and media use.

Reason for redesign: The simplified geometric emblem supported a more modern passenger-vehicle image and improved recognition on grilles, steering wheels, and digital platforms.

2010s

Modernized Digital Presentation

The emblem and Changan wordmark were refined for cleaner use across websites, international markets, vehicle interfaces, and marketing materials.

Reason for redesign: The brand’s growing global presence and new energy strategy required a more scalable identity for both physical badges and digital environments.

What to preserve in production

Shape, color, and type cues that keep Changan recognizable at app scale.

Composition

The Changan emblem is centered around a stylized V form enclosed within an oval. The composition is symmetrical, compact, and suitable for vehicle badging, where quick recognition and balanced proportions are essential.

Symbol

The V shape is commonly interpreted as suggesting victory, value, and forward direction. Its upward geometry supports a message of progress and technological development, especially as the brand expands into intelligent and new energy vehicles.

Lettering

International uses often pair the symbol with a straightforward Latin Changan wordmark. The typography is generally clean and sans serif, allowing the emblem to remain the dominant identifier while supporting readability in export markets.

Color

Blue is the main visual reference for Changan’s brand identity, conveying technology, trust, and stability. Silver and chrome versions are widely used on vehicle badges because they integrate well with grilles, wheels, and interior trim.

Shape

The oval frame gives the mark a contained automotive-badge format, while the angular V adds energy and directional movement. This contrast between a stable outer shape and a dynamic inner form gives the logo its recognizable structure.

Heritage

The modern logo does not directly depict Changan’s nineteenth-century industrial origins. Instead, it translates the company’s long manufacturing heritage into a contemporary, technology-led automotive identity.

Market context

Changan is one of China’s major domestic automotive names, and its badge has become associated with the rise of Chinese passenger vehicles in both home and export markets. The blue emblem reflects the clean, modern visual style used by many Chinese technology and mobility companies.

Design logic

The identity favors clarity, symmetry, and adaptability. Its simple geometric structure works across metal vehicle badges, mobile screens, dealer signage, app icons, and export-market brand communications.

Where teams place it

Common product surfaces where Changan assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The Changan emblem appears on grilles, tailgates, steering wheels, alloy wheels, and interior trim, often in a chrome or metallic finish.

Dealer signage

Dealers

Dealerships use the blue Changan identity and wordmark for exterior signs, showroom displays, service areas, and local marketing.

Digital product interfaces

Product teams

The symbol and wordmark are used across official websites, vehicle configurators, owner apps, infotainment screens, and connected-service touchpoints.

Export market communications

Importers and distributors

International Changan materials use the Latin wordmark with the emblem to support consistent recognition outside China.

Common questions about the Changan logo

Format, usage, attribution, and history notes for the Changan logo.

What does the Changan logo mean?

The Changan logo is built around a stylized V inside an oval. The V is commonly associated with victory, value, and forward movement, while the oval gives the mark a stable automotive-badge form. Together, the design supports Changan’s positioning as a modern Chinese vehicle manufacturer focused on engineering and mobility.

What does the current Changan logo look like?

The current Changan logo is a symmetrical oval emblem containing an angular V-shaped form. It is often shown in blue for brand communications and in chrome or silver as a physical badge on vehicles. The emblem may be paired with a simple Changan wordmark in international and digital applications.

How has the Changan logo changed over time?

Changan’s earliest history predates consumer automotive branding, so its modern logo history is tied mainly to the company’s passenger-vehicle expansion. The brand moved toward a cleaner V-shaped oval emblem as it developed a stronger car identity, then refined the presentation for websites, global markets, and new energy vehicles.

Can product teams use the Changan logo in digital products?

Product teams can display the Changan logo for identification, compatibility, cataloging, or editorial reference, but they should use accurate, current artwork and avoid altering the mark. For asset delivery or developer integration, Motomarks can help standardize logo presentation, while usage rights should still be checked against Changan’s official trademark guidance.

Where should teams check official Changan logo and trademark guidance?

Teams should consult Changan’s official websites and any published brand, media, or trademark materials before using the logo in commercial products. The logo is a protected brand identifier, so color, spacing, proportions, and context should not be changed without confirming the manufacturer’s current guidance or receiving appropriate permission.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

AITO logoAITOSeres Group Co., Ltd.Aiways logoAiwaysAiways Automobile Co., Ltd.ARCFOX logoARCFOXBeijing Electric Vehicle Co., Ltd.Avatr logoAvatrAvatr Technology (Chongqing) Co., Ltd.BAIC logoBAICBAIC MotorBAIC Motor logoBAIC MotorBAIC Motor Corporation Limited
Browse the logo library →API docsPricing