Bollinger Motors Logo

Bollinger Motors, Inc.

The Bollinger Motors emblem reflects a disciplined electric-truck identity built around utility, structure, and industrial clarity. Its stark monochrome character supports a brand impression rooted in durable engineering and purpose-built commercial mobility.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/bollinger.

Logo
Bollinger Motors logo
Founded
2015
Country
United States
Company
Bollinger Motors, Inc.
Headquarters
Oak Park, Michigan, United States
Parent
Mullen Automotive, Inc.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Bollinger Motors full

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Create or manage a key, then return here to copy a working URL.

Choose the right Bollinger Motors asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Bollinger Motors logo in an app

Add the published Bollinger Motors logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/bollinger. That slug stays stable as Motomarks updates the published Bollinger Motors assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Bollinger Motors logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/bollinger?token=YOUR_API_KEY"3  alt="Bollinger Motors logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/bollinger
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Bollinger Motors.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Bollinger Motors was founded in 2015 by Robert Bollinger with an early focus on rugged, battery-electric utility vehicles. The brand identity has generally used a straightforward black wordmark and a compact geometric emblem, matching the company’s engineering-led positioning and utilitarian vehicle concepts.

As the business shifted from consumer-oriented B1 and B2 off-road EVs toward commercial electric trucks, the branding retained a minimal, industrial character rather than adopting ornate automotive heraldry.

First color in the reference palette

Motomarks records #000000 as the primary Bollinger Motors reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Bollinger Motors logo in use today.

Origins

Bollinger Motors was founded in 2015 by Robert Bollinger, who initially developed the company around a rugged electric sport-utility truck concept. The early B1 and B2 vehicles were promoted as battery-electric, all-wheel-drive utility vehicles with a deliberately functional design language.

Shift to commercial electric trucks

In 2022, Bollinger Motors announced that it would postpone its consumer B1 and B2 programs and focus on commercial electric vehicle platforms. The company’s later public identity centered on medium-duty electric trucks, including the Bollinger B4 chassis cab.

Mullen Automotive majority ownership

Mullen Automotive acquired a controlling interest in Bollinger Motors in 2022, adding Bollinger’s commercial truck development to Mullen’s electric vehicle portfolio. Bollinger has continued to operate under its own name while targeting fleet and commercial customers.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2015

Early Bollinger Motors wordmark

The early identity used a clean, industrial wordmark that emphasized the Bollinger name over decorative automotive symbolism. Its simple monochrome treatment suited the brand’s engineering-first electric utility vehicle message.

Reason for redesign: The original branding supported the launch of a new electric utility vehicle manufacturer with a practical, technical identity.

2022

Commercial EV positioning

As Bollinger redirected attention toward commercial electric trucks, the brand presentation remained minimal and utilitarian. The logo continued to rely on a strong wordmark and restrained color use, aligning with fleet, chassis, and work-truck applications.

Reason for redesign: The brand’s market focus shifted from consumer off-road EVs to commercial electric trucks and fleet applications.

What to preserve in production

Shape, color, and type cues that keep Bollinger Motors recognizable at app scale.

Composition

The Bollinger Motors identity is built around a compact, industrial wordmark with a simple emblematic treatment. It avoids complex ornamentation, giving the brand a direct and technical visual tone.

Symbol

The logo’s restrained geometry supports ideas of utility, durability, and electric-truck engineering rather than luxury or motorsport heritage.

Lettering

The typography is typically presented in uppercase, giving the name a stable, mechanical presence suitable for commercial vehicle branding and fleet use.

Color

Black is the dominant brand color in common logo usage, creating high contrast and a functional, industrial feel. The monochrome approach also works well on vehicle badging, technical documents, and digital interfaces.

Shape

The visual language favors squared, structured forms that align with Bollinger’s boxy vehicle concepts and work-truck identity.

Heritage

Because Bollinger is a relatively young manufacturer, its logo heritage is tied less to legacy badges and more to its founding promise of practical electric utility vehicles.

Market context

The brand identity sits within the newer wave of American EV manufacturers, particularly those targeting work vehicles and fleet electrification rather than traditional passenger-car markets.

Design logic

Bollinger’s branding communicates function before decoration, using a minimal industrial mark to reflect purpose-built electric commercial vehicles.

Where teams place it

Common product surfaces where Bollinger Motors assets need to stay clear, consistent, and fast.

Commercial vehicle badging

Fleet customers

The Bollinger Motors identity is used on electric truck prototypes, commercial vehicle materials, and vehicle-related brand presentations.

Fleet sales and product pages

Fleet operators

The logo appears in digital environments that communicate vehicle specifications, commercial EV capability, and sales information.

Investor and corporate communications

Investors and media

The brand name is used in announcements and corporate materials connected to Bollinger Motors and Mullen Automotive.

Common questions about the Bollinger Motors logo

Format, usage, attribution, and history notes for the Bollinger Motors logo.

What does the Bollinger Motors logo mean?

The Bollinger Motors logo communicates a practical, engineering-led identity rather than a decorative automotive crest. Its simple monochrome presentation and structured wordmark suit the company’s focus on rugged electric utility vehicles and later medium-duty commercial EV trucks.

What does the current Bollinger Motors logo look like?

The current Bollinger Motors identity is most commonly presented as a clean black wordmark, often paired with a compact geometric brand mark. The overall appearance is minimal, industrial, and suited to commercial vehicle applications, fleet documents, and technical product communication.

Has the Bollinger Motors logo changed over time?

Bollinger Motors has kept a relatively consistent minimal identity since its founding period. The larger brand story changed when the company moved away from consumer B1 and B2 vehicles and focused on commercial electric trucks, but the logo style has remained restrained and utilitarian.

Can developers use the Bollinger Motors logo in an app or website?

Developers can display Bollinger Motors brand assets for identification in contexts such as vehicle databases, fleet tools, or automotive directories, but trademark use should be checked against the manufacturer’s official guidance. Motomarks can help deliver normalized PNG and WebP assets for product integration.

Where should teams check official Bollinger Motors trademark guidance?

Teams should refer to Bollinger Motors’ official website and corporate contact channels for current brand or trademark guidance. If the logo is being used in advertising, merchandising, endorsement-style placements, or partner materials, teams should confirm permission directly with the manufacturer or its authorized representatives.

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