Mullen Logo & Brand Assets

Mullen Automotive Inc.

The Mullen emblem presents the EV manufacturer through a sharp, uppercase wordmark with a technical and restrained visual tone. Its minimal black identity supports a modern electric mobility image across commercial vehicles, future passenger EVs, and investor-facing communications.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/mullen.

Logo
Mullen logo
Founded
2014
Country
United States
Company
Mullen Automotive Inc.
Headquarters
Brea, California, United States
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Mullen full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Mullen asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Mullen logo in an app

Add the published Mullen logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/mullen. That slug stays stable as Motomarks updates the published Mullen assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Mullen logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/mullen?token=YOUR_API_KEY"3  alt="Mullen logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/mullen
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Mullen.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Mullen Automotive uses a clean wordmark-based identity, most commonly presented as the MULLEN name in uppercase with a minimal, technology-oriented appearance. Public information on formal logo redesign dates is limited, so the brand identity is best understood through the company's shift from Mullen Technologies into a publicly traded EV manufacturer.

The current branding has been used during Mullen's expansion into electric passenger vehicles and commercial EVs, including the Mullen ONE, Mullen THREE, and Mullen FIVE programs. Its restrained black-and-white presentation reflects a contemporary electric-vehicle positioning rather than a long heritage emblem tradition.

First color in the reference palette

Motomarks records #000000 as the primary Mullen reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Mullen logo in use today.

Origins

Mullen Automotive traces its modern business to Mullen Technologies, associated with entrepreneur David Michery and based in Southern California. The company positioned itself around electric vehicles, battery technology, and direct development of EV products for the U.S. market.

Public company transition

Mullen Automotive became publicly traded in 2021 through a merger with Net Element, Inc., after which the combined company operated as Mullen Automotive Inc. The Nasdaq listing gave the company a higher public profile and helped establish the Mullen name as the main corporate and vehicle brand.

Commercial EV expansion

In 2022, Mullen acquired certain assets from Electric Last Mile Solutions and took a controlling interest in Bollinger Motors. These moves expanded Mullen's focus beyond passenger EV concepts into commercial electric vans, cab-chassis trucks, and medium-duty electric truck platforms.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Mullen Technologies identity

Early Mullen branding was tied to the Mullen Technologies corporate name and used straightforward technology-sector styling rather than a heritage automotive crest.

Reason for redesign: The identity reflected the company's early-stage technology and EV development positioning.

2021

Mullen Automotive public-company wordmark

Following the public-company transition, the Mullen name became the central brand expression, usually shown as a bold uppercase wordmark in a simple monochrome treatment.

Reason for redesign: The company needed a clearer automotive manufacturer identity for vehicle programs, investors, media, and commercial EV communications.

What to preserve in production

Shape, color, and type cues that keep Mullen recognizable at app scale.

Composition

The Mullen identity is built around a direct uppercase wordmark rather than a separate pictorial badge. This makes the company name the primary recognition device across vehicles, investor materials, and digital channels.

Symbol

The logo does not rely on traditional automotive symbols such as wings, shields, or animals. Its meaning comes from a clean technology presentation that aligns with electric mobility and startup-era automotive branding.

Lettering

The typography is geometric, uppercase, and compact, giving the mark a technical and businesslike appearance. The letterforms prioritize legibility at small sizes, which is useful for vehicle badging, websites, charging-related interfaces, and corporate communications.

Color

Mullen's commonly used black-and-white identity emphasizes neutrality, contrast, and digital clarity. The monochrome approach also allows the logo to sit consistently on vehicle paint, investor presentations, web interfaces, and press materials.

Shape

The mark is primarily horizontal, which suits vehicle rear badging, header navigation, and wide-format signage. Its simple rectangular footprint makes it easier to reproduce than an intricate emblem.

Heritage

Mullen does not have a century-old logo lineage like many legacy automakers. Its branding reflects a newer U.S. EV manufacturer focused on commercial electrification, public-market visibility, and product development.

Market context

The Mullen logo is associated with the wave of American EV startups that emerged alongside growing commercial and passenger electric-vehicle demand. Its presence is most visible in EV industry news, investor materials, and commercial fleet discussions.

Design logic

The identity favors clarity, restraint, and adaptability over decorative automotive symbolism. That design direction supports a brand trying to communicate engineering focus, electric mobility, and corporate credibility.

Where teams place it

Common product surfaces where Mullen assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers and fleet customers

The Mullen wordmark can appear on vehicle bodies, prototypes, commercial EVs, and promotional vehicle photography.

Investor communications

Investors and media

As a publicly traded EV manufacturer, Mullen uses its corporate identity across press releases, investor presentations, filings-related materials, and shareholder communications.

Dealer and commercial sales websites

Dealers and fleet operators

Mullen branding may be used by sales partners and commercial EV channels to identify vehicles, product pages, and fleet-focused programs.

Digital product interfaces

Product teams

The simple wordmark format is suitable for vehicle comparison tools, EV databases, marketplace listings, and API-driven brand selectors.

Common questions about the Mullen logo

Format, usage, attribution, and history notes for the Mullen logo.

What does the Mullen logo mean?

The Mullen logo is primarily a clean uppercase wordmark rather than a symbolic crest. Its meaning comes from the company name and its modern, technology-oriented presentation. The minimal approach aligns with Mullen Automotive's positioning as a U.S. electric-vehicle manufacturer focused on commercial EVs and future passenger vehicles.

What does the current Mullen logo look like?

The current Mullen logo is commonly presented as the MULLEN name in a simple uppercase wordmark. It is most often shown in black or white for high contrast. The mark avoids complex ornamentation, which helps it remain legible in digital interfaces, vehicle badging, investor materials, and commercial EV communications.

Has the Mullen logo changed over time?

Publicly documented details about individual Mullen logo redesigns are limited. The most important branding shift came as Mullen Technologies became associated with the publicly traded Mullen Automotive Inc. identity in 2021. Since then, the Mullen name has served as the principal brand mark for the company's EV programs.

How should the Mullen logo be used in digital products?

Digital products should display the Mullen logo with clear contrast, adequate spacing, and no distortion of the wordmark. For asset delivery or developer integration, Motomarks can provide consistent PNG, WebP, and API-based logo formats. Product teams should still verify usage requirements against Mullen Automotive's official trademark or brand guidance.

Where can teams find official Mullen brand or trademark guidance?

Teams should start with Mullen Automotive's official website and corporate communications for the most reliable brand references. If the logo is being used in advertising, resale, editorial products, or software interfaces, teams should check any official trademark, media, or partner guidance provided by Mullen Automotive before publication.

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