ZX Auto Logo

Hebei Zhongxing Automobile Co., Ltd.

The ZX Auto emblem uses a red, oval-framed mark and direct ZXAUTO word styling to project a practical Chinese vehicle brand with export ambitions. Its visual character is compact, mechanical, and utility-led, matching the marque’s focus on pickups, SUVs, and commercial-use vehicles.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/zx-auto.

Logo
ZX Auto logo
Founded
1999
Country
China
Company
Hebei Zhongxing Automobile Co., Ltd.
Headquarters
Baoding, Hebei, China
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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ZX Auto full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right ZX Auto asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the ZX Auto logo in an app

Add the published ZX Auto logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/zx-auto. That slug stays stable as Motomarks updates the published ZX Auto assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "ZX Auto logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/zx-auto?token=YOUR_API_KEY"3  alt="ZX Auto logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/zx-auto
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ZX Auto.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ZX Auto is the export-facing brand name of Hebei Zhongxing Automobile Co., Ltd., a Chinese manufacturer best known for pickup trucks and SUVs. The company traces its roots to earlier vehicle manufacturing activity in Hebei and was formed in its modern corporate structure in 1999.

Its branding has commonly used a red oval emblem with a stylized Z form and the ZXAUTO wordmark, giving the marque a compact, export-friendly identity. The red color and enclosed badge shape align the brand with Chinese industrial identity while keeping the mark simple enough for vehicle grilles, tailgates, dealer signs, and overseas marketing.

First color in the reference palette

Motomarks records #E60012 as the primary ZX Auto reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ZX Auto logo in use today.

Origins

Hebei Zhongxing Automobile Co., Ltd. was established in 1999 and became known internationally through the ZX Auto and ZXAUTO names. The company focused on practical vehicles, especially pickup trucks and SUVs, from its base in Baoding, Hebei. Its products have been sold in China and exported to a number of overseas markets.

Export identity

The ZX Auto name was developed as a concise Roman-letter brand for export markets, while the Chinese company name Zhongxing remained important domestically. The short ZX construction made the marque easier to present on vehicle badges, brochures, dealer signs, and international motor show materials.

Pickup and SUV focus

ZX Auto built much of its public identity around body-on-frame utility vehicles, including pickups and SUVs. This product focus influenced the brand’s visual tone, which favors a robust badge form, strong red color, and a straightforward wordmark rather than luxury or performance-led styling.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1999

ZXAUTO export branding

The modern company era used the ZX Auto and ZXAUTO names as compact Roman-letter identifiers for international-facing materials. The branding helped distinguish the manufacturer’s export presence from the longer Chinese corporate name.

Reason for redesign: The simplified naming supported overseas sales, easier pronunciation, and clearer vehicle badging outside China.

2000s

Red oval vehicle emblem

Public brand materials and vehicle badging have commonly featured a red oval-style emblem with a stylized central Z shape and ZXAUTO lettering. The mark uses a contained geometric form suitable for grilles, steering wheels, tailgates, and dealer signage.

Reason for redesign: The enclosed emblem created a more vehicle-ready identity that could work consistently across production badges and printed export materials.

What to preserve in production

Shape, color, and type cues that keep ZX Auto recognizable at app scale.

Composition

The ZX Auto identity is built around a compact badge structure, typically combining an oval or rounded enclosure with a stylized Z element and the ZXAUTO name. The composition is direct and functional, giving priority to quick recognition on trucks and SUVs.

Symbol

The Z letter connects directly to Zhongxing and ZX Auto naming, while the enclosed form suggests a vehicle badge rather than a standalone corporate wordmark. The result is a practical manufacturer mark tied to engineering, export identity, and utility vehicles.

Lettering

The ZXAUTO wordmark is usually rendered in a simple, bold, sans-serif style. Its all-capital treatment improves legibility on small badges, parts catalogs, dealer signage, and export-market communications.

Color

Red is the dominant visual cue associated with the mark. It gives the badge a strong Chinese manufacturing identity, improves contrast against chrome or dark vehicle surfaces, and creates a more assertive impression for pickup and SUV applications.

Shape

The oval or rounded badge shape gives the identity a self-contained automotive emblem format. This shape is practical for grille ornaments, wheel centers, steering-wheel hubs, and rear badging where a compact boundary is useful.

Heritage

The logo reflects the company’s transition from a regional Chinese manufacturer into a brand with an export-facing name. Rather than leaning on decorative heritage cues, it emphasizes clarity, manufacturability, and utility.

Market context

The red color aligns with a familiar color of Chinese corporate and industrial identity. For export markets, the short ZX construction helped the brand communicate beyond Chinese-language naming while retaining a link to Zhongxing.

Design logic

The identity favors straightforward recognition over complex symbolism. Its badge-like geometry, strong color, and short wordmark are suited to durable commercial and utility vehicles.

Where teams place it

Common product surfaces where ZX Auto assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and service teams

The ZX Auto emblem is used on grilles, tailgates, steering-wheel centers, and other exterior or interior identification points.

Dealer signage

Dealers

The red badge and ZXAUTO name are used to identify sales locations, service facilities, and local-market promotional materials.

Export marketing

Importers and distributors

The short ZX Auto name supports international brochures, product listings, trade show displays, and importer communications.

Parts and service documentation

Parts suppliers and repair networks

The brand mark helps identify manufacturer-related catalogs, maintenance information, and vehicle service materials.

Common questions about the ZX Auto logo

Format, usage, attribution, and history notes for the ZX Auto logo.

What does the ZX Auto logo mean?

The ZX Auto logo is based on the short ZX name, which connects to Zhongxing, the company’s Chinese name. Its red badge and stylized letterform create a compact automotive emblem suited to pickups, SUVs, dealer signage, and export-market use.

What does the current ZX Auto logo look like?

The current ZX Auto identity is commonly shown as a red automotive badge with a stylized Z form and ZXAUTO naming. It is a simple, enclosed mark designed to remain legible on vehicle grilles, tailgates, steering wheels, online listings, and printed sales materials.

Has the ZX Auto logo changed over time?

Public information on detailed ZX Auto logo redesign dates is limited, but the brand has consistently emphasized the ZX Auto or ZXAUTO export name since the company’s modern formation in 1999. The identity developed around a short Roman-letter name and a red vehicle-ready badge.

Can developers use the ZX Auto logo in apps or vehicle databases?

Developers can display the ZX Auto logo for identification when their use is lawful and consistent with applicable trademark rules. Teams should verify current artwork against official ZX Auto sources and use services such as Motomarks only for asset delivery or technical integration, not as trademark permission.

Where should teams check official ZX Auto logo and trademark guidance?

Teams should check ZX Auto’s official website and any manufacturer-provided media, dealer, or corporate communication channels for the latest logo artwork and usage expectations. If the logo is used in a commercial product, legal review is recommended because the emblem and name are manufacturer trademarks.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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