Willys-Overland

Willys-Overland began as the Overland Automobile Company (founded 1903) and later became Willys-Overland after John North Willys acquired the company. The brand identity historically centered on the 'Willys' name, often presented in simple, bold wordmarks and badges on vehicle grilles and hubcaps rather than a highly stylized emblem; early Overland vehicles also used the Overland script and nameplates. During and after World War II, Willys became strongly associated with the jeep design it produced for the U.S. military, and the 'Willys' name appeared on military and civilian Jeep models (e.g., Willys MB and Willys CJ). Over time the Willys name was subsumed into the broader Jeep lineage, but its early badges and wordmarks remain characteristic of early 20th-century American automotive branding.