Sinotruk Logo

China National Heavy Duty Truck Group Co., Ltd.

The Sinotruk emblem carries the weight of China's heavy-duty truck heritage, using a bold red identity tied to strength, scale, and industrial confidence. Its bilingual branding links CNHTC's domestic legacy with the global presence of HOWO, SITRAK, and other commercial vehicle lines.

Official website
Live logo URL
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Sinotruk full

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Choose the right Sinotruk asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Sinotruk logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/sinotruk-cnhtc?token=YOUR_API_KEY"3  alt="Sinotruk logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/sinotruk-cnhtc
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Sinotruk.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Sinotruk, known in China as China National Heavy Duty Truck Group or CNHTC, traces its industrial roots to Jinan and the development of China's first heavy-duty truck, the Huanghe JN150, in 1960.

The brand identity has long used a strong red corporate mark, pairing Latin lettering with the Chinese name 中国重汽 to communicate both export presence and domestic heritage. Its logo system emphasizes industrial strength, national heavy-truck manufacturing, and continuity with the Huanghe and HOWO product lines. Publicly documented logo history is limited, so the brand's identity is best understood through its long role in China's heavy commercial vehicle industry.

First color in the reference palette

Motomarks records #E60012 as the primary Sinotruk reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Sinotruk logo in use today.

Origins

Sinotruk's history is rooted in Jinan, Shandong, where the company traces its development back to 1930. The enterprise became central to China's heavy-truck industry after producing the Huanghe JN150 in 1960, widely described by the company as China's first heavy-duty truck. That milestone established the manufacturer's long association with national industrial capability and large commercial vehicles.

CNHTC and heavy-truck specialization

China National Heavy Duty Truck Group became known internationally through the CNHTC and Sinotruk names. The company expanded from domestic heavy-truck production into export markets, promoting brands such as HOWO, Hohan, and SITRAK. Its corporate identity has typically centered on the red Sinotruk wordmark and the Chinese name 中国重汽, reflecting both an export-facing brand and a state-industrial Chinese heritage.

Modern global business

In the 2000s, Sinotruk strengthened its international sales and product platforms, including cooperation with global commercial vehicle technology partners. Sinotruk (Hong Kong) Limited was listed on the Hong Kong Stock Exchange in 2007. Today the manufacturer sells heavy trucks, light trucks, special vehicles, engines, axles, and related components in China and international markets.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1960

Huanghe heavy-truck identity

The company's early public identity was closely associated with the Huanghe name after the JN150 heavy truck entered production. Branding from this period emphasized national heavy-industry achievement rather than a globally standardized Sinotruk wordmark.

Reason for redesign: The identity reflected the company's role in building China's first heavy-duty truck and establishing a domestic heavy commercial vehicle industry.

2000s

Sinotruk international wordmark

As the company expanded internationally, Sinotruk became the dominant export-facing name. The red Latin wordmark was commonly paired with the Chinese name 中国重汽 and CNHTC references to support recognition across domestic and overseas markets.

Reason for redesign: The export-oriented identity helped unify global communications for trucks, parts, distributors, and international sales operations.

2010s

Current red corporate identity

The modern identity uses a strong red Sinotruk wordmark, often supported by the Chinese corporate name. It appears across corporate websites, export documentation, dealer signage, truck badges, and product literature.

Reason for redesign: The system supports consistent recognition for China National Heavy Duty Truck Group across a broader commercial vehicle portfolio and export network.

What to preserve in production

Shape, color, and type cues that keep Sinotruk recognizable at app scale.

Composition

The Sinotruk identity is built around a direct wordmark rather than a complex pictorial emblem. Its composition is compact, horizontal, and practical for use on truck grilles, dealer signs, export catalogs, and parts packaging.

Symbol

The mark's strength comes from the company name itself: Sino signals Chinese origin, while truck states the core business. The Chinese companion name 中国重汽 reinforces the manufacturer's national heavy-duty vehicle role.

Lettering

The Latin wordmark is typically rendered in a bold, industrial sans-serif style. The lettering favors mass, legibility, and mechanical confidence over decorative expression, matching the functional character of heavy commercial vehicles.

Color

Red is the dominant brand color and is closely associated with Chinese industrial identity, energy, visibility, and corporate authority. It also gives the mark strong contrast on white vehicle bodies, dealer signage, and digital interfaces.

Shape

The identity relies on block-like letterforms and a horizontal footprint. This shape is well suited to long vehicle surfaces, commercial signage, and export documentation where immediate name recognition is more important than ornamental detail.

Heritage

The branding reflects a manufacturer with roots in China's heavy-truck development, especially the Huanghe JN150 milestone in 1960. The continued use of Chinese naming alongside the export wordmark preserves a link to CNHTC's domestic industrial heritage.

Market context

Sinotruk's identity is culturally tied to China's state-industrial manufacturing story and the growth of domestic heavy commercial vehicles. The red color and Chinese name make the mark immediately connected to its national origin.

Design logic

The design philosophy is utilitarian, durable, and export-ready. The logo prioritizes clear identification, industrial confidence, and ease of reproduction across physical vehicle applications and global distributor materials.

Where teams place it

Common product surfaces where Sinotruk assets need to stay clear, consistent, and fast.

Truck grille and body badging

Fleet operators and drivers

The Sinotruk and related product identities appear on heavy trucks, cabs, grilles, and body panels for on-road recognition.

International distributor websites

Dealers and importers

Export dealers and distributors use the Sinotruk logo to identify authorized sales, parts, and service channels.

Parts packaging and service materials

Service networks and fleet maintenance teams

The corporate identity supports genuine parts identification, maintenance documentation, and commercial vehicle service communications.

Trade shows and commercial vehicle exhibitions

Commercial vehicle buyers

The red wordmark is used on exhibition stands, product brochures, and vehicle displays to connect the manufacturer with its heavy-truck portfolio.

Answers before you ship

Format, usage, attribution, and history notes for the Sinotruk logo.

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