Sinotruk Logo

China National Heavy Duty Truck Group Co., Ltd.

The Sinotruk emblem carries the weight of China's heavy-duty truck heritage, using a bold red identity tied to strength, scale, and industrial confidence. Its bilingual branding links CNHTC's domestic legacy with the global presence of HOWO, SITRAK, and other commercial vehicle lines.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/sinotruk-cnhtc.

Founded
1930
Country
China
Company
China National Heavy Duty Truck Group Co., Ltd.
Headquarters
Jinan, Shandong, China
Parent
Shandong Heavy Industry Group Co., Ltd.
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Sinotruk full

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Create or manage a key, then return here to copy a working URL.

Choose the right Sinotruk asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Sinotruk logo in an app

Add the published Sinotruk logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/sinotruk-cnhtc. That slug stays stable as Motomarks updates the published Sinotruk assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Sinotruk logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/sinotruk-cnhtc?token=YOUR_API_KEY"3  alt="Sinotruk logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/sinotruk-cnhtc
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Sinotruk.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Sinotruk, known in China as China National Heavy Duty Truck Group or CNHTC, traces its industrial roots to Jinan and the development of China's first heavy-duty truck, the Huanghe JN150, in 1960.

The brand identity has long used a strong red corporate mark, pairing Latin lettering with the Chinese name 中国重汽 to communicate both export presence and domestic heritage. Its logo system emphasizes industrial strength, national heavy-truck manufacturing, and continuity with the Huanghe and HOWO product lines. Publicly documented logo history is limited, so the brand's identity is best understood through its long role in China's heavy commercial vehicle industry.

First color in the reference palette

Motomarks records #E60012 as the primary Sinotruk reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Sinotruk logo in use today.

Origins

Sinotruk's history is rooted in Jinan, Shandong, where the company traces its development back to 1930. The enterprise became central to China's heavy-truck industry after producing the Huanghe JN150 in 1960, widely described by the company as China's first heavy-duty truck. That milestone established the manufacturer's long association with national industrial capability and large commercial vehicles.

CNHTC and heavy-truck specialization

China National Heavy Duty Truck Group became known internationally through the CNHTC and Sinotruk names. The company expanded from domestic heavy-truck production into export markets, promoting brands such as HOWO, Hohan, and SITRAK. Its corporate identity has typically centered on the red Sinotruk wordmark and the Chinese name 中国重汽, reflecting both an export-facing brand and a state-industrial Chinese heritage.

Modern global business

In the 2000s, Sinotruk strengthened its international sales and product platforms, including cooperation with global commercial vehicle technology partners. Sinotruk (Hong Kong) Limited was listed on the Hong Kong Stock Exchange in 2007. Today the manufacturer sells heavy trucks, light trucks, special vehicles, engines, axles, and related components in China and international markets.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1960

Huanghe heavy-truck identity

The company's early public identity was closely associated with the Huanghe name after the JN150 heavy truck entered production. Branding from this period emphasized national heavy-industry achievement rather than a globally standardized Sinotruk wordmark.

Reason for redesign: The identity reflected the company's role in building China's first heavy-duty truck and establishing a domestic heavy commercial vehicle industry.

2000s

Sinotruk international wordmark

As the company expanded internationally, Sinotruk became the dominant export-facing name. The red Latin wordmark was commonly paired with the Chinese name 中国重汽 and CNHTC references to support recognition across domestic and overseas markets.

Reason for redesign: The export-oriented identity helped unify global communications for trucks, parts, distributors, and international sales operations.

2010s

Current red corporate identity

The modern identity uses a strong red Sinotruk wordmark, often supported by the Chinese corporate name. It appears across corporate websites, export documentation, dealer signage, truck badges, and product literature.

Reason for redesign: The system supports consistent recognition for China National Heavy Duty Truck Group across a broader commercial vehicle portfolio and export network.

What to preserve in production

Shape, color, and type cues that keep Sinotruk recognizable at app scale.

Composition

The Sinotruk identity is built around a direct wordmark rather than a complex pictorial emblem. Its composition is compact, horizontal, and practical for use on truck grilles, dealer signs, export catalogs, and parts packaging.

Symbol

The mark's strength comes from the company name itself: Sino signals Chinese origin, while truck states the core business. The Chinese companion name 中国重汽 reinforces the manufacturer's national heavy-duty vehicle role.

Lettering

The Latin wordmark is typically rendered in a bold, industrial sans-serif style. The lettering favors mass, legibility, and mechanical confidence over decorative expression, matching the functional character of heavy commercial vehicles.

Color

Red is the dominant brand color and is closely associated with Chinese industrial identity, energy, visibility, and corporate authority. It also gives the mark strong contrast on white vehicle bodies, dealer signage, and digital interfaces.

Shape

The identity relies on block-like letterforms and a horizontal footprint. This shape is well suited to long vehicle surfaces, commercial signage, and export documentation where immediate name recognition is more important than ornamental detail.

Heritage

The branding reflects a manufacturer with roots in China's heavy-truck development, especially the Huanghe JN150 milestone in 1960. The continued use of Chinese naming alongside the export wordmark preserves a link to CNHTC's domestic industrial heritage.

Market context

Sinotruk's identity is culturally tied to China's state-industrial manufacturing story and the growth of domestic heavy commercial vehicles. The red color and Chinese name make the mark immediately connected to its national origin.

Design logic

The design philosophy is utilitarian, durable, and export-ready. The logo prioritizes clear identification, industrial confidence, and ease of reproduction across physical vehicle applications and global distributor materials.

Where teams place it

Common product surfaces where Sinotruk assets need to stay clear, consistent, and fast.

Truck grille and body badging

Fleet operators and drivers

The Sinotruk and related product identities appear on heavy trucks, cabs, grilles, and body panels for on-road recognition.

International distributor websites

Dealers and importers

Export dealers and distributors use the Sinotruk logo to identify authorized sales, parts, and service channels.

Parts packaging and service materials

Service networks and fleet maintenance teams

The corporate identity supports genuine parts identification, maintenance documentation, and commercial vehicle service communications.

Trade shows and commercial vehicle exhibitions

Commercial vehicle buyers

The red wordmark is used on exhibition stands, product brochures, and vehicle displays to connect the manufacturer with its heavy-truck portfolio.

Common questions about the Sinotruk logo

Format, usage, attribution, and history notes for the Sinotruk logo.

What does the Sinotruk logo mean?

The Sinotruk logo primarily communicates the manufacturer's Chinese origin and heavy-truck specialization through its name. Sino refers to China, while truck identifies the core business. The red wordmark and Chinese name 中国重汽 reinforce the company's position as China National Heavy Duty Truck Group and its long association with heavy commercial vehicles.

What does the current Sinotruk logo look like?

The current Sinotruk identity is commonly presented as a bold red Latin wordmark, often paired with the Chinese name 中国重汽 or CNHTC corporate references. It is designed for practical use on trucks, dealer signage, export websites, product literature, and parts-related communications where clear manufacturer recognition is essential.

How has the Sinotruk logo changed over time?

Publicly documented Sinotruk logo changes are limited, but the brand moved from a domestically focused identity associated with Huanghe heavy trucks to the export-facing Sinotruk name. The modern red wordmark became important as the company expanded global sales and unified communications for trucks, components, distributors, and international service networks.

Can product teams use the Sinotruk logo in digital products?

Product teams can display the Sinotruk logo for identification, comparison, cataloging, or compatibility contexts, but they should avoid implying endorsement or dealership status unless authorized. For asset delivery or developer integration, Motomarks can help standardize presentation, while legal usage should still be checked against Sinotruk or CNHTC trademark guidance.

Where should teams verify official Sinotruk logo and trademark guidance?

Teams should verify current Sinotruk logo usage, naming, and trademark requirements through official company channels such as Sinotruk International or China National Heavy Duty Truck Group communications. Because the logo is a manufacturer trademark, usage rules may vary for dealers, distributors, media, software products, and parts sellers.

More logos from China

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