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GET https://api.motomarks.io/brands/vespaAbout the Vespa logo
Vespa was introduced by Piaggio in 1946 as a compact motor scooter and quickly became known for its distinctive, flowing cursive wordmark and elegant silhouette. The Vespa script logo — a smooth, italicized, hand-drawn style — has been used in various close variants since the brand's early models, reinforcing the scooter's image of style and Italian design. The name "Vespa" (Italian for "wasp") and the logo together have emphasized agility and personality across decades while remaining recognizably consistent through styling updates.