Stelato Logo

BAIC BluePark New Energy Technology Co., Ltd. and Huawei Technologies Co., Ltd.

The Stelato emblem presents a clean premium EV identity shaped around precision, restraint, and digital-era luxury. Its visual character connects BAIC manufacturing with Huawei's intelligent mobility ecosystem, giving the marque a modern and technology-focused impression.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/stelato.

Logo
Stelato logo
Founded
2024
Country
China
Company
BAIC BluePark New Energy Technology Co., Ltd. and Huawei Technologies Co., Ltd.
Headquarters
Beijing, China
Parent
BAIC BluePark and Huawei Harmony Intelligent Mobility Alliance
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Stelato full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Stelato asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Stelato logo in an app

Add the published Stelato logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/stelato. That slug stays stable as Motomarks updates the published Stelato assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Stelato logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/stelato?token=YOUR_API_KEY"3  alt="Stelato logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/stelato
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Stelato.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Stelato is a premium electric vehicle brand created through the cooperation between BAIC and Huawei under Huawei's Harmony Intelligent Mobility Alliance. The brand appeared publicly with the Stelato S9, a luxury electric sedan shown in 2024.

Its identity uses a restrained, technology-led wordmark with the English name Stelato and the Chinese name 享界, aligning it with other Huawei ecosystem vehicle brands. Because the marque is recent, its logo history is short and is closely tied to the launch of its first production model.

First color in the reference palette

Motomarks records #000000 as the primary Stelato reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Stelato logo in use today.

Origins

Stelato, known in Chinese as 享界, was introduced as a premium electric vehicle brand associated with BAIC and Huawei's Harmony Intelligent Mobility Alliance. The brand's first major product was the Stelato S9, a large electric sedan positioned for China's high-end new energy vehicle market. Its launch followed Huawei's multi-brand intelligent vehicle strategy, which also includes marques developed with other Chinese automakers.

Harmony Intelligent Mobility Alliance context

Stelato sits within Huawei's Harmony Intelligent Mobility Alliance, a business model in which Huawei contributes intelligent cockpit, driver assistance, connectivity, retail, and ecosystem capabilities while manufacturing partners build and certify vehicles. For Stelato, the industrial partner is BAIC BluePark, part of the BAIC group. This positioning explains the brand's technology-forward naming, digital retail presentation, and premium EV visual identity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2024

Launch identity

The launch identity uses the Stelato name in a clean, modern wordmark, often paired with the Chinese 享界 name in brand communications. The visual system is minimal and premium, with black commonly used for the primary mark in digital and vehicle presentation contexts.

Reason for redesign: The identity was created for the public launch of the Stelato marque and its first flagship sedan, the S9.

What to preserve in production

Shape, color, and type cues that keep Stelato recognizable at app scale.

Composition

Stelato's identity is built around a simple wordmark and bilingual brand naming system rather than a long-established heraldic badge. The composition is clean, horizontal, and suited to vehicle badging, digital interfaces, and showroom signage.

Symbol

The English name Stelato evokes a refined, aspirational tone associated with premium mobility, while the Chinese name 享界 suggests an elevated experience or realm. The restrained mark supports a luxury EV positioning rather than traditional mechanical or motorsport symbolism.

Lettering

The typography is modern and minimal, using clean letterforms that fit the broader visual language of contemporary Chinese intelligent EV brands. Its lack of ornamentation reinforces a technology-led brand impression.

Color

Black is the most practical primary reference color for the current wordmark, giving the logo a premium and high-contrast appearance. In vehicle and retail use, the mark may appear in monochrome treatments to suit bodywork, screens, and signage.

Shape

The logo system is primarily wordmark-based, so its shape is linear and compact. This makes it suitable for placement across rear deck badging, app interfaces, digital storefronts, and co-branded HIMA materials.

Heritage

Stelato does not have a long historic emblem lineage. Its heritage comes from its two main backers: BAIC's automotive manufacturing base and Huawei's intelligent vehicle ecosystem.

Market context

The brand reflects a Chinese market trend in which technology companies and established automakers jointly create premium new energy vehicle marques. Its Chinese name and Huawei ecosystem association are central to how it is recognized domestically.

Design logic

The design philosophy favors clarity, premium restraint, and digital adaptability. Instead of relying on legacy automotive motifs, Stelato uses a contemporary identity that can work across connected car interfaces, retail environments, and luxury EV badging.

Where teams place it

Common product surfaces where Stelato assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers

The Stelato wordmark and related model badging are used on the brand's electric passenger cars, including launch communications for the S9.

Digital retail and ecosystem pages

Online shoppers

The brand identity appears in online product pages, app-style experiences, and Huawei ecosystem retail contexts where clarity at small sizes is important.

Dealer and showroom signage

Dealers

Monochrome Stelato branding can be used in premium retail settings where the mark needs to sit alongside other HIMA-affiliated vehicle brands.

Automotive data products

Developers

Developers and data teams may display the Stelato logo in vehicle listings, EV comparison tools, market dashboards, and API-driven brand directories.

Common questions about the Stelato logo

Format, usage, attribution, and history notes for the Stelato logo.

What does the Stelato logo mean?

The Stelato logo represents a premium electric vehicle brand developed by BAIC with Huawei's Harmony Intelligent Mobility Alliance. Its clean wordmark and bilingual identity emphasize luxury, technology, and intelligent mobility rather than traditional automotive heritage. The Chinese name 享界 is also central to the brand's recognition in China.

What does the current Stelato logo look like?

The current Stelato identity is primarily a modern wordmark, often used with the Chinese name 享界 in brand and product communications. Public applications generally favor a minimal monochrome treatment, especially black or white, which supports use on vehicles, digital screens, retail materials, and premium EV marketing.

When was the Stelato logo introduced?

The Stelato identity was introduced with the public rollout of the brand and the Stelato S9 electric sedan in 2024. Because Stelato is a recent marque, there is no long sequence of historic redesigns. Its launch logo reflects the current premium EV and intelligent mobility positioning.

Can I use the Stelato logo in an app or vehicle database?

The Stelato logo can be displayed in digital products when a team has the appropriate rights or a valid editorial, nominative, or licensed use case. Product teams should verify current trademark and brand guidance from the manufacturer or its official channels. Motomarks can help with structured asset delivery and API integration.

Who owns the Stelato brand?

Stelato is associated with BAIC BluePark and Huawei's Harmony Intelligent Mobility Alliance. BAIC is the automotive manufacturing partner, while Huawei contributes intelligent vehicle technologies, connected systems, and retail ecosystem support. The brand is part of China's newer generation of jointly developed premium electric vehicle marques.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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