Use this URL to embed this brand asset directly in your application.
- 1,000 requests/day
- Access to all brand data
- Fast and up-to-date
- Hosted by our CDN
- Attribution link required
Brand Name
smart
Company Name
smart Automobile Co., Ltd. (formerly micro compact car GmbH / smart GmbH)
Get brand details
GET https://api.motomarks.io/brands/smartsmart was conceived in the early 1990s as a collaborative project between Swatch (led by Nicolas Hayek) and Mercedes-Benz to create a compact city car; the original company Micro Compact Car AG was founded in 1994. The brand grew through the 1990s with the introduction of the Smart City-Coupé (later marketed as the smart fortwo) and expanded its model range with the forfour and other variants. Over time the company transitioned from being a Mercedes-Benz subsidiary to a joint venture with Zhejiang Geely Holding, and its corporate structure and name evolved accordingly. smart's identity has focused on small urban vehicles, innovative compact packaging and later a full pivot toward electric mobility.