Scion Logo

Toyota Motor Sales, U.S.A., Inc.

The Scion emblem presents Toyota’s former youth marque through a compact oval badge, metallic finish, and sharply stylized wordmark. Its visual character reflects urban customization culture, approachable performance, and the short but influential identity of Toyota’s early 2000s sub-brand.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Scion full

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Create or manage a key, then return here to copy a working URL.

Choose the right Scion asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Scion logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/scion?token=YOUR_API_KEY"3  alt="Scion logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/scion
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Scion.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Scion was introduced by Toyota in the United States in 2003 as a youth-focused marque with a distinct visual identity separate from Toyota.

Its badge used a horizontal oval containing a stylized Scion wordmark and an abstract central form commonly read as an S, giving the brand a compact, technical appearance suited to small urban cars. The chrome and black emblem appeared on models such as the xA, xB, tC, xD, iQ, FR-S, iA, and iM until Toyota discontinued the marque in 2016 and folded most models back into the Toyota lineup.

First color in the reference palette

Motomarks records #000000 as the primary Scion reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Scion logo in use today.

Origins

Toyota created Scion as a separate U.S. marque to reach younger buyers who were less likely to identify with the Toyota nameplate. The brand was previewed in 2002 and launched in 2003 in California with the xA and xB, followed by broader U.S. expansion and the tC coupe. Scion used simplified pricing, accessory-led personalization, grassroots marketing, and music and art partnerships to establish an identity distinct from mainstream Toyota retailing.

Model growth and brand identity

The Scion badge became associated with compact, design-led vehicles such as the boxy xB and the tC coupe. The brand identity emphasized customization, a mono-spec buying experience, and a dealer model intended to reduce negotiation. Scion’s logo supported that positioning with a clean metallic oval rather than a heritage crest, giving the marque a contemporary sub-brand feel.

Discontinuation and transition to Toyota

Toyota announced in 2016 that Scion would be discontinued after the 2016 model year. The FR-S, iA, and iM were transitioned into the Toyota lineup as the Toyota 86, Toyota Yaris iA, and Toyota Corolla iM. Toyota stated that Scion had achieved its mission of attracting younger customers and that the market had changed enough for those vehicles to be sold under the Toyota brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2003

Original Scion oval badge

The launch identity used a horizontal oval badge with a chrome-like border, a central abstract vertical form, and the Scion name set across the middle. The emblem was designed to feel modern and separate from Toyota’s own three-oval mark while still fitting automotive grille and rear-deck applications.

Reason for redesign: The badge was created for the launch of Toyota’s separate youth-focused U.S. marque.

2010

Consistent metallic and monochrome applications

During the brand’s later years, Scion retained the same basic oval symbol while using metallic, black, white, and flat digital treatments across vehicles, advertising, dealer materials, and online media.

Reason for redesign: The core logo did not undergo a major public redesign, but applications were adapted for digital marketing and model-specific materials.

2016

Brand retirement

The Scion mark was retired from new Toyota Motor Sales branding after the marque was discontinued. Former Scion vehicles that continued in the market adopted Toyota badging and Toyota model identities.

Reason for redesign: Toyota ended the Scion brand and integrated selected models into the Toyota portfolio.

What to preserve in production

Shape, color, and type cues that keep Scion recognizable at app scale.

Composition

The Scion logo is built around a horizontal oval that frames the brand name and a central abstract device. The layout is symmetrical and compact, making it suitable for hood, grille, steering wheel, wheel cap, and rear badge placement.

Symbol

The badge’s abstract center is commonly interpreted as a stylized S, while the oval links it visually to automotive emblems and subtly echoes Toyota’s preference for oval-based geometry. The word Scion means a descendant or heir, which fit Toyota’s intention to create a new-generation marque.

Lettering

The wordmark uses a sharp, futuristic uppercase style with angular cuts and compact spacing. Its lettering helped distinguish Scion from Toyota’s more conservative corporate typography and matched the brand’s tuner-influenced youth positioning.

Color

Scion most commonly appeared in black, silver, chrome, and white. Black provided contrast for print and digital use, while metallic silver and chrome communicated the physical vehicle badge finish.

Shape

The horizontal oval created a durable automotive badge silhouette. The internal crossbar holding the wordmark divides the mark into upper and lower sections, giving the small emblem a technical, machined look.

Heritage

Scion’s logo has no long prewar or motorsport crest tradition. Its heritage is tied to early 2000s Toyota sub-brand strategy, compact-car customization, and U.S. youth marketing.

Market context

The badge became associated with the first-generation xB’s boxy design, the tC coupe, and the FR-S sports car. It also reflects a period when large automakers experimented with separate youth-oriented retail identities and lifestyle marketing.

Design logic

The identity favored simplicity, adaptability, and modernity over heritage ornament. It was intended to stand apart from Toyota while remaining credible as a factory-backed automotive marque.

Where teams place it

Common product surfaces where Scion assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

The Scion emblem appeared on grilles, rear liftgates, trunks, steering wheels, wheel centers, and model identification areas on Scion vehicles.

Dealer and service materials

Dealers

Toyota and former Scion retailers used the mark in sales, service, parts, and certified pre-owned contexts while the brand was active and during the transition to Toyota.

Digital product references

Developers and product teams

Automotive databases, comparison tools, and garage apps may use the Scion mark to identify discontinued Scion models separately from Toyota models.

Enthusiast and parts catalogs

Enthusiasts and aftermarket suppliers

After the brand’s discontinuation, the logo remains useful for identifying parts, accessories, clubs, and model communities built around the xB, tC, and FR-S.

Answers before you ship

Format, usage, attribution, and history notes for the Scion logo.

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