Scania

Scania's logo is dominated by a griffin head derived from the coat of arms of the Skåne (Scania) region in southern Sweden, a symbol used since early 20th century. The griffin motif was introduced after the 1911 merger of Maskinfabriksaktiebolaget Scania and Vabis, and has been retained and modernized through the brand's history to emphasize regional heritage, strength and reliability. Over time the mark has been simplified and set within a roundel and shield forms, while red and blue palettes and bold lettering have been used to preserve visibility and continuity across vehicles and corporate identity.