Pontiac

Pontiac was an automobile brand established as a GM companion marque and became known for performance-oriented cars. Historically, Pontiac’s badging drew on Native American imagery in its early decades (notably the Indian head emblem used in the first half of the 20th century) and later shifted to a simplified, stylized red arrowhead/crest motif that became strongly associated with the brand’s sporty identity. The red arrowhead crest was used widely on grilles and steering wheels through the latter half of the 20th century. Pontiac was discontinued as a GM brand following the 2009 restructuring and sales ceased in 2010.