Polestar

Polestar Automotive AB

Official Website
Assets
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Brand Information

Brand Name

Polestar

Company Name

Polestar Automotive AB

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API Usage

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About the Polestar logo

Polestar originated as the performance partner of Volvo (known as Polestar Racing) and evolved into a standalone electric performance brand in 2017 through collaboration between Volvo Car Group and Zhejiang Geely Holding. The brand identity moved away from Volvo’s iron mark to a minimalist, geometric emblem: a two-part chevron/star mark that reflects Scandinavian simplicity, precision and a focus on electric performance. The logo’s sharp, angular motif is inspired by nautical navigation and technical instrumentation, aligning with Polestar’s Swedish design heritage and engineering roots.