Polestar Logo and Brand Identity

Polestar Automotive Holding UK PLC

The Polestar emblem turns the idea of the guiding pole star into a sharp, restrained symbol of electric performance. Its clean geometry, monochrome character, and Scandinavian minimalism give the brand a technical and premium visual presence.

Official website
Live logo URL
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Polestar full

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Choose the right Polestar asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Polestar logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/polestar?token=YOUR_API_KEY"3  alt="Polestar logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/polestar
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Polestar.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Polestar began as a Swedish performance racing name before Volvo acquired the Polestar road-car performance business in 2015. In 2017, Volvo Cars and Geely Holding relaunched Polestar as a standalone electric performance brand with a new minimalist identity.

The current emblem uses two opposed, angular forms that create a star-like mark, a visual reference to the pole star and the brand name. Its restrained black, white, and grey presentation reflects the brand's Scandinavian design language and its move away from traditional chrome-heavy automotive badges.

First color in the reference palette

Motomarks records #000000 as the primary Polestar reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Polestar logo in use today.

Origins

The Polestar name traces back to Swedish motorsport. Polestar Racing developed from the Volvo-associated racing activities of Flash Engineering, founded by Jan "Flash" Nilsson in 1996, and later became closely associated with Volvo touring-car competition. The performance road-car business was acquired by Volvo Cars in 2015, while the racing operation continued separately as Cyan Racing.

Volvo performance era

Before Polestar became a standalone electric brand, it was used for Volvo performance engineering, software optimization, and high-performance Volvo models. This period connected the name with Swedish engineering, motorsport tuning, and discreet performance rather than a separate vehicle lineup.

Standalone electric brand

In 2017, Volvo Cars and Geely Holding announced Polestar as a new standalone electric performance brand headquartered in Gothenburg. The launch introduced a distinct visual identity, with a minimal star-like mark and a premium design direction separate from Volvo's iron mark identity.

Public listing and global expansion

Polestar expanded internationally with electric models including the Polestar 1, Polestar 2, Polestar 3, and Polestar 4. In 2022, Polestar became publicly listed on Nasdaq under the ticker PSNY through a business combination with Gores Guggenheim, Inc.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2000s

Polestar performance identity

The Polestar name was associated with Volvo racing and performance tuning before it became a separate car brand. Earlier identities were tied more closely to motorsport and performance engineering than to a standalone vehicle marque.

Reason for redesign: The identity supported Polestar's role as a racing and performance partner connected with Volvo.

2015

Volvo-owned Polestar performance branding

After Volvo Cars acquired the Polestar performance road-car business, the name was used for Volvo performance products and optimization. The identity remained connected to Volvo rather than a separate manufacturer logo system.

Reason for redesign: Volvo integrated Polestar as its performance sub-brand for road cars and engineering upgrades.

2017

Standalone Polestar electric brand mark

Polestar introduced the current star-like emblem formed from two opposed angular shapes. The mark is typically presented in black, white, or neutral finishes, matching the brand's minimal Scandinavian design language.

Reason for redesign: The redesign coincided with Polestar's relaunch as an independent electric performance brand by Volvo Cars and Geely Holding.

What to preserve in production

Shape, color, and type cues that keep Polestar recognizable at app scale.

Composition

The Polestar logo is built from two mirrored angular elements that meet across a central negative space. The composition is symmetrical, compact, and highly geometric, making it suitable for vehicle badges, app icons, signage, and digital interfaces.

Symbol

The mark refers to the pole star, a navigational point associated with direction and clarity. Its two-part construction also suggests precision, alignment, and controlled performance rather than decorative luxury.

Lettering

Polestar's broader identity uses restrained, modern sans-serif typography with generous spacing and a technical feel. The emblem often functions independently of the wordmark, reinforcing a simple badge system for vehicles and digital touchpoints.

Color

The brand identity is dominated by black, white, and neutral greys. This limited palette supports a premium, product-focused appearance and allows the emblem to work cleanly on vehicle paint, glass, lighting, digital screens, and showroom materials.

Shape

The logo's angular forms create a four-point star impression without using a literal star outline. Sharp tips and precise diagonals give the mark a controlled, engineered character.

Heritage

Although the current logo belongs to the electric-era Polestar brand, the name carries Swedish motorsport and Volvo performance heritage. The modern symbol separates Polestar from Volvo's traditional badge while preserving a sense of technical performance.

Market context

Polestar's identity reflects contemporary Scandinavian design values: reduction, clarity, function, and material restraint. It presents electric performance as calm, precise, and design-led rather than visually aggressive.

Design logic

The logo follows a minimal, system-friendly design philosophy. It avoids ornament and relies on proportion, geometry, negative space, and a narrow color palette to create a premium electric mobility identity.

Where teams place it

Common product surfaces where Polestar assets need to stay clear, consistent, and fast.

Vehicle badges

Vehicle owners and shoppers

The Polestar symbol appears as a clean exterior badge on vehicles, usually without a traditional chrome brand crest or decorative surround.

Digital product interfaces

Product teams

The compact geometric emblem is suitable for apps, infotainment screens, account experiences, and connected-car interfaces where a simple mark is needed.

Retail spaces

Retail and showroom teams

Polestar Spaces use the logo within a minimal retail environment that emphasizes product design, materials, and electric vehicle technology.

Marketing and launch communications

Marketing teams

The monochrome logo supports product photography, model launches, and digital campaigns without competing with vehicle design details.

Answers before you ship

Format, usage, attribution, and history notes for the Polestar logo.

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