Pierce-Arrow

Pierce-Arrow was an American luxury automobile manufacturer founded by George N. Pierce (originating from the George N. Pierce Company) and best known for high-end vehicles produced in Buffalo, New York, from the early 1900s through 1938. The company did not adopt a single, modern corporate color identity; its visual identity is most widely recognized through its distinctive hood ornament and radiator badge treatments — notably the stylized arrow or winged arrow motifs that emphasized speed and prestige on radiators and bonnets. Pierce-Arrow vehicles were often finished with chromed or polished metal ornaments and elaborate radiator shells, reflecting the coachbuilt luxury market of the era. Financial difficulties in the Great Depression led to the end of production in 1938; the marque remains celebrated by collectors and museums.