Pininfarina

The Pininfarina logo originates from the founder Battista 'Pinin' Farina's signature and has long emphasized the company's artisanal coachbuilding roots. Early branding used the hand-written 'Pininfarina' script as a hallmark of bespoke design; over time the namemark has been paired with a simple, modern emblem (a stylized lowercase 'f' or boxed wordmark in a red field) to convey contemporary industrial design while retaining the signature heritage. The visual identity consistently highlights elegance, craftsmanship and the founder's personal name as a symbol of design authorship. Across decades the mark evolved from a purely calligraphic signature to a cleaner, more reproducible logotype used in corporate and product applications.