Pininfarina Logo

Pininfarina S.p.A.

The Pininfarina emblem expresses Italian coachbuilding heritage through a disciplined monogram and refined wordmark. Its blue identity, compact badge geometry, and elegant lettering convey precision, design authority, and a lineage shaped by some of the most admired automotive forms of the 20th and 21st centuries.

Official website
Live logo URL
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Pininfarina full

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Choose the right Pininfarina asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Pininfarina logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/pininfarina?token=YOUR_API_KEY"3  alt="Pininfarina logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/pininfarina
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Pininfarina.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Pininfarina traces its identity to Carrozzeria Pinin Farina, founded in Turin in 1930 by Battista “Pinin” Farina. The historic emblem has long used a compact monogram based on the Farina initial, paired with the Pininfarina name in a refined wordmark that reflects the firm’s coachbuilding and design heritage.

In 1961, after the family name was legally changed from Farina to Pininfarina, the branding aligned with the new corporate name while retaining the elegant Italian design character associated with Ferrari, Alfa Romeo, Peugeot, and other major clients.

First color in the reference palette

Motomarks records #003DA5 as the primary Pininfarina reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Pininfarina logo in use today.

Origins

Pininfarina began in 1930 as Carrozzeria Pinin Farina, founded in Turin by Battista “Pinin” Farina. The company built its reputation as a coachbuilder during an era when many luxury automobiles used chassis supplied by manufacturers and bodies designed or built by specialist ateliers. Its early identity was closely tied to hand-built Italian elegance, aerodynamic experimentation, and prestigious commissions.

Postwar growth and international recognition

After the Second World War, Pininfarina became a major force in Italian automotive design. The company’s work with brands such as Cisitalia, Alfa Romeo, Lancia, Ferrari, Maserati, and Peugeot helped establish the Pininfarina name as a signature of balanced proportion and refined surface treatment. The Pininfarina badge became a mark of authorship on many bodies and design projects rather than a conventional mass-market vehicle marque.

From Pinin Farina to Pininfarina

In 1961, the Italian government authorized the Farina family to change its surname to Pininfarina, uniting Battista Farina’s nickname with the family name. The company adopted the consolidated Pininfarina name, which created a stronger and more distinctive corporate identity. The brand’s visual system continued to emphasize restrained elegance and a recognizable monogram badge.

Modern era

Pininfarina expanded beyond automotive coachbuilding into transportation, industrial design, architecture, and mobility services. In 2015, Mahindra & Mahindra and Tech Mahindra acquired a controlling stake in Pininfarina S.p.A. The Pininfarina name has also been used for Automobili Pininfarina, a related luxury electric vehicle marque best known for the Battista electric hypercar.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1930

Carrozzeria Pinin Farina identity

The early company identity was associated with the Carrozzeria Pinin Farina name and coachbuilder presentation, reflecting the founder’s nickname and the Farina family name.

Reason for redesign: The original branding identified the new Turin coachbuilding company and its founder-led workshop.

1961

Pininfarina name consolidation

After the legal family name change, the brand adopted the single Pininfarina name. The visual identity retained an elegant badge and wordmark approach while aligning the company name with its new legal identity.

Reason for redesign: The redesign followed the official change from Farina to Pininfarina, creating a unified corporate and family name.

2000s

Modern corporate wordmark and badge use

Modern Pininfarina branding emphasizes a clean blue wordmark and the established monogram badge, suitable for automotive, mobility, industrial design, and architecture applications.

Reason for redesign: The visual system evolved to support a wider design consultancy business while preserving the recognition of the historic monogram.

What to preserve in production

Shape, color, and type cues that keep Pininfarina recognizable at app scale.

Composition

The Pininfarina identity combines a compact emblem with a long, elegant wordmark. This pairing lets the brand function both as a badge of authorship on vehicles and as a corporate signature across design disciplines.

Symbol

The emblem is rooted in the Farina initial and the company’s coachbuilding authorship. It acts less like a mass-market car badge and more like a designer’s signature applied to finished forms.

Lettering

The wordmark uses refined, elongated letterforms that suit the company’s design-led positioning. Its typographic character supports associations with Italian proportion, craft, and controlled elegance.

Color

Pininfarina’s blue gives the identity a technical and premium character while contrasting strongly on white, silver, and dark vehicle surfaces. The color has become strongly associated with the company’s corporate presentation.

Shape

The badge format is compact and vertical, making it practical for vehicle flanks, body plaques, corporate signage, and digital use. Its contained shape reinforces the idea of a maker’s mark or atelier seal.

Heritage

The logo’s value is closely tied to Pininfarina’s role as a designer and coachbuilder for other marques. Its presence on a vehicle often signals a design provenance rather than the manufacturer of the underlying mechanical platform.

Market context

Pininfarina’s mark carries cultural weight in Italian automotive design because it appears on many historically important sports cars, grand tourers, sedans, and concepts. It is associated with the postwar rise of Italian design as an international language of automotive elegance.

Design logic

The identity reflects restraint, proportion, and signature-like authorship. It avoids aggressive ornament in favor of a disciplined mark that lets the designed object remain the main expression of the brand.

Where teams place it

Common product surfaces where Pininfarina assets need to stay clear, consistent, and fast.

Vehicle body plaques

Automotive manufacturers and collectors

The Pininfarina emblem has often appeared on vehicle bodies to identify the design or coachbuilding attribution of a model.

Corporate communications

Media, partners, and clients

The wordmark and emblem are used on official company materials, press communication, design presentations, and corporate signage.

Automotive design projects

Automotive brands and design teams

The identity is applied to concept cars, design studies, and mobility projects where Pininfarina is credited as designer or development partner.

Digital product interfaces

Product teams and developers

The logo may be referenced in brand listings, vehicle databases, collector applications, and automotive research products where Pininfarina needs to be identified accurately.

Answers before you ship

Format, usage, attribution, and history notes for the Pininfarina logo.

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