Oldsmobile

General Motors Company

Assets
Oldsmobile full

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Brand Information

Brand Name

Oldsmobile

Company Name

General Motors Company

API Usage

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What does the Oldsmobile logo mean?

Oldsmobile was an American automobile marque founded by Ransom E. Olds in 1897 and became a division of General Motors in 1908.

Over its history the brand used several distinctive emblems: early marketing emphasized the "Rocket" name and the Rocket V8 (late 1940s–1950s), later a formal heraldic crest/shield appeared on many models, and in the 1970s–1980s Oldsmobile adopted a simplified, stylized, triangular/rocket-inspired "delta" emblem which remained a recognizable brand mark until the marque was retired in 2004. These emblem changes reflected Oldsmobile's shifting design and marketing focus from pioneering powertrains to modern, streamlined corporate identity under GM.

What color is the Oldsmobile logo?

The primary color of the Oldsmobile logo is #8A1538. This color is used across the brand's official logo, emblem, and wordmark assets.