Oldsmobile

Oldsmobile was an American automobile marque founded by Ransom E. Olds in 1897 and became a division of General Motors in 1908. Over its history the brand used several distinctive emblems: early marketing emphasized the "Rocket" name and the Rocket V8 (late 1940s–1950s), later a formal heraldic crest/shield appeared on many models, and in the 1970s–1980s Oldsmobile adopted a simplified, stylized, triangular/rocket-inspired "delta" emblem which remained a recognizable brand mark until the marque was retired in 2004. These emblem changes reflected Oldsmobile's shifting design and marketing focus from pioneering powertrains to modern, streamlined corporate identity under GM.