Audi

Audi AG

Official Website
Assets
Audi full

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Brand Information

Brand Name

Audi

Company Name

Audi AG

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API Usage

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What does the Audi logo mean?

The Audi logo — four interlinked rings — traces back to 1932 when four German carmakers (Audi, DKW, Horch and Wanderer) merged to form Auto Union; each ring represents one of those founding companies. Over time the rings were refined from detailed emblems to a clean, chrome-like ring motif reflecting modernity, engineering precision and luxury.

Audi's branding has emphasized a minimalist, high‑tech aesthetic, often paired with its signature red and monochrome treatments and the long‑standing slogan “Vorsprung durch Technik.” The continuity of the four rings has made it one of the most recognizable automotive symbols worldwide.

What color is the Audi logo?

The primary color of the Audi logo is #BB0A30. This color is used across the brand's official logo, emblem, and wordmark assets.

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