Lordstown Motors

Lordstown Motors Corp.

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Lordstown Motors full

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Brand Information

Brand Name

Lordstown Motors

Company Name

Lordstown Motors Corp.

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About the Lordstown Motors logo

Lordstown Motors was founded in 2018 to produce electric commercial vehicles at the former General Motors Lordstown Assembly plant in Lordstown, Ohio. The company’s public identity has generally emphasized a bold wordmark using strong sans-serif lettering to convey industrial heritage and American manufacturing; however, there is limited published historical documentation about iterative logo redesigns or an extended visual identity history. Lordstown is best known historically for the Endurance electric pickup program and for its association with the revitalization efforts of the Lordstown assembly facility and the region’s industrial legacy.