Land Rover

Land Rover originated as a distinct model line of the Rover Company in 1948 and evolved into a standalone brand known for capability and off‑road heritage. The brand’s long‑running visual identity centers on the simple green oval device bearing the words 'LAND ROVER' on a slanted bar; this oval first emerged in the brand’s early decades and has been refined over time for clarity and modern use. Across the late 20th and early 21st centuries the logo has been simplified and modernized (cleaner type, flatter rendering) while retaining the traditional green oval to reflect its rugged, utilitarian origins and connection to the British countryside.