Kenworth Logo

Kenworth Truck Company

The Kenworth emblem pairs a red oval with a strong K/W monogram, signaling durability, fleet visibility, and North American truck heritage. Its grille-ready form gives the brand a practical, industrial character built around power, reliability, and long-haul recognition.

Official website
Live logo URL
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Kenworth full

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Choose the right Kenworth asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Kenworth logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/kenworth?token=YOUR_API_KEY"3  alt="Kenworth logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/kenworth
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Kenworth.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Kenworth traces its name to founders Harry Kent and Edgar Worthington, who reorganized a Seattle truck business as Kenworth Motor Truck Company in 1923. The brand's visual identity has long centered on a bold red oval badge and a compact K/W monogram, a form suited to grille emblems, hood badges, dealer signs, and fleet identification.

Over time, the mark has been refined with cleaner lettering, brighter red, and metallic trim effects, but it has retained its direct connection to the Kenworth name and heavy-duty truck heritage.

First color in the reference palette

Motomarks records #D71920 as the primary Kenworth reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Kenworth logo in use today.

Origins

Kenworth's roots go back to the Gerlinger Motor Car Company and an early truck-building operation in the Pacific Northwest. In 1917, the business became Gersix Motor Company, reflecting a six-cylinder truck design. In 1923, Harry W. Kent and Edgar K. Worthington incorporated Kenworth Motor Truck Company in Seattle, combining parts of their surnames to create the Kenworth name.

PACCAR era

Kenworth became part of Pacific Car and Foundry Company in 1945, the company now known as PACCAR Inc. Under PACCAR ownership, Kenworth expanded its engineering, manufacturing, and dealer network while maintaining a distinct brand identity in the North American commercial truck market. The brand is especially associated with premium heavy-duty and vocational truck models.

Modern brand identity

Modern Kenworth branding emphasizes the red oval badge, the K/W monogram, and strong application across truck grilles, dealer facilities, parts channels, advertising, and digital properties. The identity balances a long-running industrial look with a polished premium truck image. Its badge remains designed for high visibility on large commercial vehicles and fleet equipment.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1923

Kenworth name established

The Kenworth name was created from the surnames of Harry Kent and Edgar Worthington, giving the brand a distinctive wordmark foundation from the start.

Reason for redesign: The business was incorporated as Kenworth Motor Truck Company and needed a new manufacturer identity.

20th century

Red oval truck badge

Kenworth adopted a red oval-style badge with prominent K/W lettering, a layout that worked well as a hood, grille, and dealer sign emblem.

Reason for redesign: The badge format supported physical identification on trucks and created a clear, durable brand mark for commercial use.

Modern era

Refined red oval and K/W monogram

The current identity keeps the red oval and K/W monogram while using cleaner edges, high contrast lettering, and a more polished badge presentation.

Reason for redesign: The refinements improved consistency across vehicles, advertising, dealer networks, and digital brand applications.

What to preserve in production

Shape, color, and type cues that keep Kenworth recognizable at app scale.

Composition

The Kenworth logo is built as a compact badge, with an oval field carrying a central K/W monogram. The composition is symmetrical, direct, and well suited to placement on large truck grilles and exterior trim.

Symbol

The K/W initials reference the Kent and Worthington names behind the brand. The badge-like structure suggests manufacturing strength, road presence, and the practical identification needs of commercial trucks.

Lettering

The monogram uses heavy, geometric letterforms with strong vertical and diagonal strokes. Its purpose is not delicate typography, but fast recognition at distance and durability in metal, chrome, decal, and digital forms.

Color

Red provides energy, visibility, and contrast against chrome, black, white, and painted truck surfaces. White lettering keeps the initials legible, while metallic or neutral outlines in many applications reinforce a premium industrial feel.

Shape

The oval creates a self-contained vehicle badge that can be mounted to a grille, hood, sign, or digital header. Its rounded perimeter contrasts with the angular K/W letterforms inside.

Heritage

Kenworth's logo remains tied to the company's 1923 name origin and to the tradition of branded truck emblems on North American commercial vehicles. The continued use of the K/W initials preserves a direct link to the founders.

Market context

In trucking culture, the Kenworth badge is associated with long-haul tractors, vocational trucks, owner-operators, and fleets. Its presence on the grille is a practical manufacturer identifier and a point of brand preference in the commercial truck community.

Design logic

The identity favors clarity, ruggedness, and continuity over frequent stylistic reinvention. Kenworth's badge is designed to look credible on working equipment while still supporting a premium truck manufacturer image.

Where teams place it

Common product surfaces where Kenworth assets need to stay clear, consistent, and fast.

Truck grille badges

Drivers, fleets, dealers, and service teams

The Kenworth emblem is used as a physical badge on truck fronts, where the red oval and K/W monogram provide manufacturer recognition at road scale.

Dealer websites and signage

Dealers and truck buyers

Kenworth dealers use the brand identity for facility signs, inventory listings, service pages, parts promotions, and local market advertising.

Fleet and model marketing

Fleet managers and commercial buyers

Kenworth branding appears in brochures, specification sheets, configurator experiences, trade show displays, and campaign materials for heavy-duty, medium-duty, vocational, and electric trucks.

Parts and service channels

Owners, operators, technicians, and parts customers

The logo is used in service network materials, parts communications, and owner support environments to identify official Kenworth programs and dealer-backed support.

Answers before you ship

Format, usage, attribution, and history notes for the Kenworth logo.

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