Haima Logo

Haima Automobile Group Co., Ltd.

The Haima emblem uses a sharp red, wing-like form to express motion, lift, and a distinctly Chinese automotive identity. Its visual character reflects the brand's evolution from Hainan Mazda roots into an independent maker of passenger cars and new-energy vehicles.

Official website
Live logo URL
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Haima full

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Choose the right Haima asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Haima logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/haima?token=YOUR_API_KEY"3  alt="Haima logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/haima
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Haima.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Haima began in Hainan in 1992 as Hainan Mazda Motor Co., a joint venture associated with Mazda production in China, and its name is derived from Hainan and Mazda. After Mazda and FAW shifted their cooperation structure, Haima continued as an independent Chinese passenger-car brand under Haima Automobile.

The brand emblem has long used a red, wing-like abstract mark, visually suggesting motion, upward lift, and the brand's island-origin name. Its identity is closely tied to the transition from Mazda-derived production to self-developed Chinese vehicles, including SUVs, MPVs, and new-energy models.

How the mark got here

The identity shifts that explain the Haima logo in use today.

Origins

Haima traces its origins to Hainan Mazda Motor Co., established in 1992 in Hainan, China. The name Haima combines references to Hainan and Mazda, reflecting the company's early role in producing Mazda-derived vehicles for the Chinese market.

Mazda association and early production

During its early years, Haima built vehicles influenced by Mazda engineering and manufacturing cooperation in China. This period shaped the brand's technical base, product positioning, and public identity before Haima developed a more independent vehicle lineup.

Independent Chinese brand development

After Mazda's cooperation in China shifted, Haima continued developing vehicles under its own brand identity. The company expanded into passenger cars, MPVs, SUVs, and later new-energy vehicles, with manufacturing activity associated with Hainan and Zhengzhou.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1992

Hainan Mazda origin identity

The earliest brand identity was tied to the Hainan Mazda name and reflected the company's role as a Mazda-related manufacturer in China rather than a fully independent consumer marque.

Reason for redesign: The identity reflected the original joint-venture and production relationship behind the company's formation.

2000s

Independent Haima emblem

Haima adopted a red abstract emblem with a wing-like, upward form, paired with the Haima name in Latin lettering for export and international recognition.

Reason for redesign: The shift supported Haima's move from Mazda-associated production toward an independent Chinese automotive brand.

What to preserve in production

Shape, color, and type cues that keep Haima recognizable at app scale.

Composition

The Haima logo is built around a compact abstract symbol, commonly presented in red, with the brand name set below or beside it depending on application. The mark is symmetrical in impression but dynamic in outline, giving it a forward-moving automotive feel.

Symbol

The wing-like shape suggests flight, speed, progress, and upward movement. It also helps separate Haima from its earlier Mazda-derived identity by using an independent abstract device rather than a literal reference to its joint-venture origins.

Lettering

The Latin Haima wordmark is usually rendered in a straightforward sans-serif style, prioritizing readability across export materials, vehicle badging, dealer signage, and digital interfaces.

Color

Red is the dominant visual color associated with Haima branding, giving the marque a strong and energetic appearance. In Chinese brand contexts, red also carries associations with vitality, visibility, and positive momentum.

Shape

The emblem's pointed upper and side forms create a sense of lift and direction. Its compact geometry works well as a grille badge, steering-wheel mark, app icon, and small digital identifier.

Heritage

The identity carries the brand's transition from Hainan Mazda origins into a self-branded Chinese manufacturer. The Haima name itself preserves that history by combining Hainan and Mazda references.

Market context

Haima represents a generation of Chinese automotive brands that grew from international production partnerships into domestic marques. Its visual identity communicates independence while retaining a name rooted in its manufacturing history.

Design logic

Haima's branding favors a simple, high-contrast emblem that can function on vehicles, dealer networks, and export materials. The design emphasizes mobility, uplift, and practical recognizability rather than decorative complexity.

Where teams place it

Common product surfaces where Haima assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The Haima emblem appears on front grilles, rear liftgates, steering wheels, wheel centers, and model identification areas across Haima vehicles.

Dealer signage

Dealers

Haima dealerships and sales outlets use the red emblem and wordmark for storefront identity, promotional displays, and service communications.

Manufacturer websites

Consumers and fleet buyers

The Haima identity is used in official product pages, corporate communications, model listings, and online customer information.

Digital vehicle databases

Product teams

Automotive applications can use the Haima logo to identify make records, model pages, compatibility tools, and vehicle ownership histories.

Answers before you ship

Format, usage, attribution, and history notes for the Haima logo.

Browse the logo library →API docsPricing