Hafei Logo

Hafei Motor Co., Ltd.

The Hafei emblem carries the brand's Harbin aviation roots through a compact, flight-inspired form. Its red visual character gives the marque a direct, industrial identity tied to China's early microvan and small-car market.

Live logo URL
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Hafei full

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Choose the right Hafei asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Hafei logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hafei?token=YOUR_API_KEY"3  alt="Hafei logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hafei
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hafei.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hafei originated in Harbin, China, with roots in the local aviation industry, and its branding has long reflected that aerospace background. The Hafei name is commonly associated with Harbin and flight, which is echoed in the marque's abstract, wing-like red emblem used on many of its cars and microvans.

During the 1990s and 2000s the badge appeared on compact passenger cars, small vans, and utility vehicles, often paired with simple Latin-letter Hafei wordmarks for export markets. After Hafei became part of Changan Automobile in 2009, the independent brand identity was retained historically but became much less prominent in new-vehicle marketing.

How the mark got here

The identity shifts that explain the Hafei logo in use today.

Origins

Hafei was established in Harbin, Heilongjiang, with close links to China's aviation manufacturing sector. The brand developed small vehicles suited to urban and commercial use, including microvans and compact cars, and became known outside China through export models sold in selected markets.

Aviation background and name identity

The Hafei name is commonly connected with Harbin and flight, reflecting the company's origins in an industrial environment shaped by aircraft production. That background influenced the public reading of the logo, whose abstract red mark is often interpreted as a bird, wing, or flight-related symbol.

Integration with Changan

In 2009, Changan Automobile acquired Hafei as part of a wider consolidation involving Chinese automotive groups. After the acquisition, Hafei's independent product activity diminished, while the brand remained historically associated with small cars, microvans, and light commercial vehicles.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1990s

Aviation-inspired red emblem

Hafei vehicles used a red abstract symbol associated with flight, frequently presented as a compact badge above or beside the Hafei name. The mark connected the car brand to Harbin's aviation-manufacturing heritage.

Reason for redesign: The emblem helped translate the company's aerospace background into an automotive identity for passenger cars and small commercial vehicles.

2000s

Latin Hafei export wordmark

As Hafei vehicles reached overseas markets, the brand name was commonly shown in Latin lettering together with the red emblem. This made the marque easier to identify for non-Chinese-speaking buyers while retaining its domestic badge.

Reason for redesign: The usage supported export sales and clearer model identification in international markets.

What to preserve in production

Shape, color, and type cues that keep Hafei recognizable at app scale.

Composition

The Hafei identity is centered on a compact red abstract symbol, often used with a straightforward Hafei wordmark. The composition is simple and functional, suitable for small grille badges, rear scripts, dealer signage, and export literature.

Symbol

The mark is commonly interpreted through the brand's aviation heritage, suggesting a wing, bird, or motion through flight. This connects the automotive brand to Harbin's aircraft-manufacturing background rather than to a purely decorative automotive motif.

Lettering

Hafei wordmark applications typically use plain, legible Latin lettering for export and international recognition. The typography is secondary to the symbol and is usually treated in a simple industrial style.

Color

Public Hafei logo usage is strongly associated with red, a color widely used in Chinese corporate identity for energy, visibility, and national association. Neutral black, white, or chrome treatments appear in practical vehicle-badge contexts.

Shape

The emblem's compact, dynamic form works as a standalone vehicle badge and as a small-scale mark on printed material. Its angular or wing-like qualities support the impression of forward motion and mechanical purpose.

Heritage

The identity is historically tied to Hafei's origins in Harbin's aviation sector and to the company's role in China's small-vehicle market. That heritage gives the logo a different context from brands founded solely as car manufacturers.

Market context

Hafei represents a period when Chinese regional industrial groups expanded from specialized manufacturing into automotive production. Its logo remains a reference point for China's early export-oriented microvan and compact-car brands.

Design logic

The design favors direct recognition, compact reproduction, and a visible link to industrial heritage. It communicates utility and motion rather than luxury or lifestyle positioning.

Where teams place it

Common product surfaces where Hafei assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

The Hafei emblem appeared on grilles, tailgates, steering wheels, and model identification areas of small cars, vans, and light commercial vehicles.

Export-market listings

Importers and marketplaces

The Hafei name and badge were used in brochures, importer websites, and used-vehicle listings to identify Chinese-built compact cars and microvans.

Automotive reference databases

Automotive data teams

Logo and marque references use the Hafei identity to distinguish the former independent brand from its later parent company, Changan Automobile.

Answers before you ship

Format, usage, attribution, and history notes for the Hafei logo.

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