Hafei Logo

Hafei Motor Co., Ltd.

The Hafei emblem carries the brand's Harbin aviation roots through a compact, flight-inspired form. Its red visual character gives the marque a direct, industrial identity tied to China's early microvan and small-car market.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/hafei.

Founded: 1980
Country: China
Company: Hafei Motor Co., Ltd.
Headquarters: Harbin, Heilongjiang, China
Parent: Changan Automobile

Updated Jun 29, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.

View code examples

Size

Format

Aspect

Logo URL

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Hafei asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Hafei logo in an app

Add the published Hafei logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

1
Copy the CDN URL
Start from https://motomarks.io/img/hafei. That slug stays stable as Motomarks updates the published Hafei assets.
2
Choose type, size, and format
Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.
3
Add a publishable API key
Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.
4
Drop the URL into your UI
Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Hafei logo".

Use it in any stack

One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.

logo.html

1<img2  src="https://motomarks.io/img/hafei?token=YOUR_API_KEY"3  alt="Hafei logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hafei
Authorization: Bearer YOUR_SECRET_KEY

Read the API docs

Reference

More about Hafei.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hafei originated in Harbin, China, with roots in the local aviation industry, and its branding has long reflected that aerospace background. The Hafei name is commonly associated with Harbin and flight, which is echoed in the marque's abstract, wing-like red emblem used on many of its cars and microvans.

During the 1990s and 2000s the badge appeared on compact passenger cars, small vans, and utility vehicles, often paired with simple Latin-letter Hafei wordmarks for export markets. After Hafei became part of Changan Automobile in 2009, the independent brand identity was retained historically but became much less prominent in new-vehicle marketing.

How the mark got here

The identity shifts that explain the Hafei logo in use today.

Origins

Hafei was established in Harbin, Heilongjiang, with close links to China's aviation manufacturing sector. The brand developed small vehicles suited to urban and commercial use, including microvans and compact cars, and became known outside China through export models sold in selected markets.

Aviation background and name identity

The Hafei name is commonly connected with Harbin and flight, reflecting the company's origins in an industrial environment shaped by aircraft production. That background influenced the public reading of the logo, whose abstract red mark is often interpreted as a bird, wing, or flight-related symbol.

Integration with Changan

In 2009, Changan Automobile acquired Hafei as part of a wider consolidation involving Chinese automotive groups. After the acquisition, Hafei's independent product activity diminished, while the brand remained historically associated with small cars, microvans, and light commercial vehicles.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1990s

Aviation-inspired red emblem

Hafei vehicles used a red abstract symbol associated with flight, frequently presented as a compact badge above or beside the Hafei name. The mark connected the car brand to Harbin's aviation-manufacturing heritage.

Reason for redesign: The emblem helped translate the company's aerospace background into an automotive identity for passenger cars and small commercial vehicles.

2000s

Latin Hafei export wordmark

As Hafei vehicles reached overseas markets, the brand name was commonly shown in Latin lettering together with the red emblem. This made the marque easier to identify for non-Chinese-speaking buyers while retaining its domestic badge.

Reason for redesign: The usage supported export sales and clearer model identification in international markets.

What to preserve in production

Shape, color, and type cues that keep Hafei recognizable at app scale.

Composition

The Hafei identity is centered on a compact red abstract symbol, often used with a straightforward Hafei wordmark. The composition is simple and functional, suitable for small grille badges, rear scripts, dealer signage, and export literature.

Symbol

The mark is commonly interpreted through the brand's aviation heritage, suggesting a wing, bird, or motion through flight. This connects the automotive brand to Harbin's aircraft-manufacturing background rather than to a purely decorative automotive motif.

Lettering

Hafei wordmark applications typically use plain, legible Latin lettering for export and international recognition. The typography is secondary to the symbol and is usually treated in a simple industrial style.

Color

Public Hafei logo usage is strongly associated with red, a color widely used in Chinese corporate identity for energy, visibility, and national association. Neutral black, white, or chrome treatments appear in practical vehicle-badge contexts.

Shape

The emblem's compact, dynamic form works as a standalone vehicle badge and as a small-scale mark on printed material. Its angular or wing-like qualities support the impression of forward motion and mechanical purpose.

Heritage

The identity is historically tied to Hafei's origins in Harbin's aviation sector and to the company's role in China's small-vehicle market. That heritage gives the logo a different context from brands founded solely as car manufacturers.

Market context

Hafei represents a period when Chinese regional industrial groups expanded from specialized manufacturing into automotive production. Its logo remains a reference point for China's early export-oriented microvan and compact-car brands.

Design logic

The design favors direct recognition, compact reproduction, and a visible link to industrial heritage. It communicates utility and motion rather than luxury or lifestyle positioning.

Where teams place it

Common product surfaces where Hafei assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

The Hafei emblem appeared on grilles, tailgates, steering wheels, and model identification areas of small cars, vans, and light commercial vehicles.

Export-market listings

Importers and marketplaces

The Hafei name and badge were used in brochures, importer websites, and used-vehicle listings to identify Chinese-built compact cars and microvans.

Automotive reference databases

Automotive data teams

Logo and marque references use the Hafei identity to distinguish the former independent brand from its later parent company, Changan Automobile.

Common questions about the Hafei logo

Format, usage, attribution, and history notes for the Hafei logo.

What does the Hafei logo mean?

The Hafei logo is generally interpreted through the brand's aviation roots in Harbin. Its red abstract form suggests flight, a wing, or a bird-like motion, linking the car marque to the aircraft-manufacturing background from which the company developed before becoming known for small cars and microvans.

What does the current Hafei logo look like?

Hafei is most commonly represented by a red abstract emblem used with the Hafei name. On vehicles, the mark has appeared as a compact badge suitable for grilles and tailgates, while export materials often paired it with clear Latin lettering to identify the brand outside China.

How has the Hafei logo changed over time?

Publicly documented Hafei logo history is limited, but the brand's identity has consistently emphasized an aviation-inspired red symbol. The main variation has been in application, from domestic vehicle badging to export-market wordmark use, rather than a widely publicized sequence of major redesigns.

Can product teams use the Hafei logo in digital products?

Product teams should treat the Hafei logo as a manufacturer trademark and verify usage against official brand or trademark guidance from the rights holder. For developer integration, Motomarks can help standardize asset delivery, sizing, and display consistency, but it does not grant trademark permission.

Who owns the Hafei brand today?

Hafei Motor Co., Ltd. became part of Changan Automobile in 2009 during a restructuring of Chinese automotive assets. The Hafei name remains historically associated with Harbin-built small cars, microvans, and light commercial vehicles, although its independent new-vehicle presence has greatly declined.

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.