Hafei

Hafei (哈飞) is a Chinese automotive brand originating in Harbin, Heilongjiang province, established by local state industry interests in the 1990s to produce compact cars, microvans and light commercial vehicles. There is limited public information about a distinct, long-standing corporate logo guide; instead the brand historically used simple wordmarks and a stylized emblem on vehicles that emphasized the Latin 'HAFEI' name and Chinese characters for the domestic market. Over time Hafei's visual identity stayed utilitarian and product-focused, reflecting its market position as a maker of affordable small vehicles and minivans. The company's early history is tied to regional industrial development in northeast China and the development of small-displacement passenger and commercial vehicles for domestic customers.