Englon Logo

Geely Automobile

The Englon emblem expressed Geely's attempt to build a British-inspired automotive identity through a formal shield badge and Anglicized name. Its visual character combined Chinese ownership with cues associated with classic motoring, city taxis, and traditional marque heraldry.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/englon.

Founded: 2010
Country: China
Company: Geely Automobile
Headquarters: Hangzhou, Zhejiang, China
Parent: Zhejiang Geely Holding Group

Updated Jun 29, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.

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Size

Format

Aspect

Logo URL

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Englon asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Englon logo in an app

Add the published Englon logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

1
Copy the CDN URL
Start from https://motomarks.io/img/englon. That slug stays stable as Motomarks updates the published Englon assets.
2
Choose type, size, and format
Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.
3
Add a publishable API key
Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.
4
Drop the URL into your UI
Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Englon logo".

Use it in any stack

One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.

logo.html

1<img2  src="https://motomarks.io/img/englon?token=YOUR_API_KEY"3  alt="Englon logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/englon
Authorization: Bearer YOUR_SECRET_KEY

Read the API docs

Reference

More about Englon.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Englon, also marketed in China as Yinglun, was introduced by Geely around 2010 as a brand intended to give selected Geely models a British-flavored, more traditional identity. Its badge used a heraldic shield form, a visual choice that aligned with the name's English and London associations rather than Geely's main corporate identity.

The brand was applied to models such as the SC series and to vehicles connected with the London taxi program after Geely acquired interests in the London Taxi Company. Geely later consolidated its multi-brand strategy, and Englon was phased out as the company returned to a unified Geely passenger-car identity.

How the mark got here

The identity shifts that explain the Englon logo in use today.

Origins

Englon was created during Geely's multi-brand period, when the company separated vehicles into different market identities such as Gleagle, Emgrand, and Englon. The Englon name, rendered in Chinese as Yinglun, was chosen to suggest an English or British character. This positioning connected naturally with Geely's investment in the London Taxi Company and with models that borrowed a more conservative, formal design language.

Role within Geely

The brand was used on selected sedans, hatchbacks, and taxi-related vehicles in China. Rather than being an independent manufacturer, Englon functioned as a marque within Geely's product portfolio. Its identity helped Geely test differentiated branding at a time when Chinese automakers were experimenting with separate nameplates for different customer groups.

Phase-out and brand consolidation

By the mid-2010s, Geely moved away from its divided brand structure and consolidated passenger cars under the Geely name. Englon, along with other sub-brands from that period, disappeared from new mainstream model launches. The badge remains historically significant as evidence of Geely's early international-branding ambitions before its later global expansion strategy matured.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Englon shield identity

Englon used a shield-shaped badge with a formal, crest-like appearance. The design separated the brand from Geely's main corporate marks and supported the name's English-inspired positioning.

Reason for redesign: The badge was introduced to support Geely's multi-brand strategy and to give Englon a distinct identity associated with British motoring cues.

2014

Retirement during Geely consolidation

As Geely simplified its brand architecture, Englon branding was withdrawn from new mainstream passenger-car activity. The unified Geely identity replaced the separate sub-brand approach.

Reason for redesign: Geely consolidated its passenger-car branding to strengthen recognition of the core Geely name.

What to preserve in production

Shape, color, and type cues that keep Englon recognizable at app scale.

Composition

The Englon badge was built around a shield composition, giving the marque a formal and traditional automotive presence. This structure set it apart from Geely's more modern corporate emblems and helped frame the brand as a distinct sub-marque.

Symbol

The shield form suggested heritage, protection, and established motoring tradition. For Englon, that symbolism supported the brand's English-language name and the British associations created by Geely's link to London taxi manufacturing.

Lettering

Englon's name was typically presented in Latin characters, reinforcing the brand's international and English-inspired positioning. The wordmark was secondary to the crest-like emblem, so the badge carried most of the identity burden.

Color

Publicly available Englon logo references commonly show a restrained automotive palette with strong contrast, suited to grille badges and dealership signage. No current official color specification is widely published, so exact brand color values should be verified from an original source before production use.

Shape

The shield shape was the defining visual feature. It gave the badge a vertical, heraldic silhouette that translated well to vehicle front grilles and communicated a more traditional identity than a simple geometric corporate mark.

Heritage

Although Englon itself was a short-lived brand, its identity drew heavily on the longer cultural heritage of British taxis and classic marque crests. That made the logo part of Geely's early effort to associate selected vehicles with recognizable international design cues.

Market context

Englon reflected a period when Chinese automakers were developing new sub-brands to reach different buyers and to project global credibility. Its British-inspired name and crest highlighted how international symbolism was used in Chinese domestic-market branding.

Design logic

The identity favored familiarity and tradition over minimalism. It used crest-like symbolism to make a new Chinese sub-brand feel established, formal, and connected to European automotive references.

Where teams place it

Common product surfaces where Englon assets need to stay clear, consistent, and fast.

Vehicle grille badges

Vehicle owners and restorers

The Englon shield was used as a marque badge on vehicles sold under the Englon name, giving models a distinct identity separate from Geely's main badge.

Historic model listings

Marketplaces and data providers

Automotive databases and used-car listings may use the Englon name or badge when identifying former Geely sub-brand models.

Brand history references

Researchers and publishers

The logo is useful when documenting Geely's earlier multi-brand strategy and the company's British-linked taxi branding period.

Common questions about the Englon logo

Format, usage, attribution, and history notes for the Englon logo.

What does the Englon logo mean?

The Englon logo used a shield-style badge to give the brand a traditional, British-inspired identity. The name Englon, also associated with the Chinese name Yinglun, was intended to evoke English or British character. This matched Geely's connection with London taxi manufacturing and separated Englon from Geely's core badge.

What does the Englon car logo look like?

The Englon logo is best known as a crest or shield-shaped automotive badge. Its formal composition gave the short-lived marque a more heritage-oriented appearance than a plain corporate wordmark. Public examples vary by application, so production artwork should be checked against an original vehicle badge or official source.

When was the Englon logo introduced?

The Englon identity appeared around 2010, when Geely was operating several separate sub-brands for different product and market positions. Englon was introduced alongside this strategy and was used on selected passenger cars and taxi-related vehicles before Geely later consolidated its branding under the main Geely name.

Is the Englon logo still used on new cars?

Englon is not used as an active mainstream new-car brand by Geely today. The badge remains relevant mainly for historical references, older vehicles, used-car listings, and research into Geely's former brand structure. Current Geely passenger cars generally use the Geely brand identity instead.

Can developers use the Englon logo in apps or databases?

Developers can identify Englon as a former Geely sub-brand for historical vehicle data, but logo use should be handled carefully because it may still involve trademark rights. For asset delivery or integration through Motomarks, teams should verify the intended use and check any available manufacturer or trademark guidance.

Where should teams verify official Englon logo colors?

No current, widely published official Englon brand guideline with exact color values is generally available. Teams that need accurate colors should inspect original manufacturer materials, vehicle badges, brochures, or archived official Geely documentation. Avoid treating sampled web images as authoritative color specifications for production branding.

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.