Eagle Logo

Chrysler Corporation

The Eagle emblem pairs a sharp bird motif with patriotic color cues, reflecting Chrysler's attempt to give its post-AMC passenger-car brand a distinct American identity. Its angular form and performance tone suited a short-lived marque remembered for models such as the Talon and Vision.

Official website
Live logo URL
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Eagle full

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Choose the right Eagle asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Eagle logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/eagle?token=YOUR_API_KEY"3  alt="Eagle logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/eagle
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Eagle.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Eagle was introduced by Chrysler for the 1988 model year after Chrysler acquired American Motors Corporation and its Jeep and Renault-linked dealer network. The brand identity used a stylized eagle emblem, often presented with red, white, and blue coloring to emphasize an American, performance-leaning image.

Eagle branding appeared on vehicles such as the Premier, Talon, Vision, and Summit, but the marque was discontinued after the 1998 model year as Chrysler consolidated its passenger-car lines.

First color in the reference palette

Motomarks records #003478 as the primary Eagle reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Eagle logo in use today.

Origins

Eagle was created by Chrysler after its 1987 acquisition of American Motors Corporation. The marque gave Chrysler a way to use the former AMC and Renault-connected dealer channel while separating several imported, joint-venture, and AMC-derived products from Dodge, Plymouth, and Chrysler branding.

Model Line and Market Role

The early Eagle lineup included the Eagle Premier, a sedan developed from AMC and Renault work before Chrysler's acquisition. Later vehicles included the Mitsubishi-related Eagle Talon, the Eagle Summit, and the Chrysler LH-platform Eagle Vision, giving the brand a mix of compact, sporty, and mid-size passenger cars.

Discontinuation

Eagle never developed the same consumer recognition as Chrysler's longer-established Dodge, Plymouth, Jeep, or Chrysler nameplates. After declining product investment and a limited model range, Chrysler ended the Eagle brand after the 1998 model year, shortly before the DaimlerChrysler merger period began.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1988

Launch eagle emblem

The original Eagle brand mark used a stylized eagle head and wing-like geometry, commonly paired with the Eagle wordmark. Red, white, and blue applications reinforced the name's American symbolism and differentiated the marque from Chrysler's other divisions.

Reason for redesign: The new emblem was created to launch Chrysler's post-AMC marque and give the former AMC dealer network a separate passenger-car identity.

1990

Simplified vehicle badging

On production vehicles, Eagle branding was often simplified into compact badges, grille emblems, or wordmarks adapted to each model's front fascia and rear deck treatment.

Reason for redesign: The logo needed to function across multiple products with different origins, including Chrysler-developed, Mitsubishi-related, and AMC-derived vehicles.

1998

Final marque usage

By the final model year, Eagle identity remained mainly as vehicle badging and dealership material rather than as a growing corporate brand system.

Reason for redesign: Chrysler discontinued the marque after the 1998 model year as it rationalized its brand portfolio.

What to preserve in production

Shape, color, and type cues that keep Eagle recognizable at app scale.

Composition

The Eagle identity centers on a stylized bird form, usually compact and badge-like, with angular lines that read quickly at grille and rear-badge scale.

Symbol

The eagle directly references the brand name and carries American national associations, suggesting independence, motion, and assertiveness.

Lettering

The Eagle wordmark was typically rendered in clean, capital lettering, supporting a modern late-1980s automotive identity rather than a heritage luxury tone.

Color

Red, white, and blue applications connected the marque to American symbolism, while black or chrome vehicle badging helped the mark work on exterior trim.

Shape

The emblem uses sharp, directional geometry rather than a detailed naturalistic bird, making it suitable for molded badges and dealership signage.

Heritage

The logo reflects Chrysler's attempt to transform assets from the AMC acquisition into a distinct identity rather than continuing AMC branding directly.

Market context

Eagle is strongly associated with a specific transition period in U.S. automotive history, especially the absorption of AMC and the use of international platform partnerships.

Design logic

The brand identity aimed for a modern, American, slightly performance-oriented impression that could sit between mainstream Chrysler divisions and imported competitors.

Where teams place it

Common product surfaces where Eagle assets need to stay clear, consistent, and fast.

Vehicle badging

Automotive restorers and collectors

Eagle marks appeared on grilles, rear badging, wheel centers, and model-specific trim during the marque's production years.

Dealer signage and brochures

Dealers and historians

The emblem was used in Chrysler-era dealership materials, sales literature, and advertising for Eagle models.

Digital catalogs

Product teams and catalog managers

The Eagle logo is commonly used in classic-car databases, parts catalogs, and enthusiast references to distinguish the discontinued marque from Chrysler, Dodge, and Plymouth.

Answers before you ship

Format, usage, attribution, and history notes for the Eagle logo.

Browse the logo library →API docsPricing