Eagle

Eagle was a marque created and marketed by Chrysler Corporation after its 1987 acquisition of American Motors Corporation (AMC), active primarily from 1988/1990 until 1998. The brand's visual identity centered on a stylized wordmark reading "Eagle," sometimes accompanied by simplified eagle-themed emblems; badges tended to be clean, italicized wordmarks or simple emblem forms rather than elaborate crests. Branding emphasized a combination of American and import-derived engineering (notably Mitsubishi-sourced models), and the logo treatments across the model range were modest and utilitarian, reflecting late‑1980s/early‑1990s automotive identity trends. Following Chrysler's brand rationalization in the late 1990s, Eagle was discontinued and its models were folded into other Chrysler/Jeep portfolios.