Duesenberg

Detailed, authoritative information about a distinct, continuous modern corporate brand identity or an official contemporary logo for Duesenberg is limited. Historically the marque was founded by brothers Fred (Ferdinand) and August Duesenberg in the United States in the 1910s; they became renowned for high-performance racing engines and for producing ultra-luxury automobiles in the 1920s and 1930s (notably the Model J). The Duesenberg name came to signify engineering excellence, advanced overhead-cam engines and hand-built coachwork, and the cars often displayed script or simple badge treatments rather than a highly standardized corporate trademark as seen in later mass-market manufacturers. The firm ceased large-scale automobile production during the Great Depression, but the Duesenberg name endures in automotive history and collectors' circles.