DS Automobiles

DS Automobiles (Stellantis)

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DS Automobiles full

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Brand Information

Brand Name

DS Automobiles

Company Name

DS Automobiles (Stellantis)

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API Usage

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About the DS Automobiles logo

DS Automobiles was created in 2009 as a premium sub-brand of Citroën and was positioned as a stand-alone luxury marque beginning in 2014. The brand identity evolved from Citroën’s heritage (notably the double chevron) toward an independent DS monogram and a refined, jewel-like emblem evoking French luxury and haute couture. Over time the logo treatments have emphasized metallic, diamond-inspired motifs and a clean, minimalist wordmark to convey craftsmanship and sophistication.