DriveSouth is a New Zealand automotive listings and motoring media brand associated with Allied Press Limited, the Dunedin-based media company behind the Otago Daily Times. The DriveSouth identity has been used primarily as a digital and print marketplace brand rather than as a vehicle manufacturer marque.
Its branding is centered on a clear, functional wordmark suited to vehicle listings, dealer advertising, and regional motoring content. Publicly available information does not document a detailed logo redesign timeline, so the brand is best understood through its role as an automotive marketplace identity in New Zealand.