DeSoto
DeSoto (a marque of Chrysler Corporation)
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Brand Name
DeSoto
Company Name
DeSoto (a marque of Chrysler Corporation)
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GET https://api.motomarks.io/brands/desotoDeSoto was introduced by the Chrysler Corporation in 1928 and was named for the Spanish explorer Hernando de Soto. The marque's early badging and branding referenced a stylized Native American profile (often called the "DeSoto Indian head") and later evolved through script wordmarks and crest-style emblems during the 1930s–1950s, reflecting period styling trends. DeSoto badges and ornaments—prominent on radiator grilles, hood ornaments and trunk emblems—were an important part of the brand's identity until the marque was discontinued in 1961 during Chrysler's postwar reorganization.