Denza

Shenzhen BYD Daimler New Technology Co., Ltd. (brand: Denza)

Assets
Denza full

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Brand Information

Brand Name

Denza

Company Name

Shenzhen BYD Daimler New Technology Co., Ltd. (brand: Denza)

API Usage

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What does the Denza logo mean?

Denza was launched in 2010 as a premium electric vehicle brand created through a joint venture between BYD and Daimler (Shenzhen BYD Daimler New Technology Co., Ltd.).

The brand (Chinese name: 腾势) focused on producing electric and plug‑in hybrid premium vehicles for the Chinese market; after Daimler reduced involvement, BYD assumed a leading role in the brand's development. Denza's identity has emphasized progressive, clean‑energy mobility tailored to Chinese consumers, with product and design evolution reflecting BYD's EV technology advancements.

What color is the Denza logo?

The primary color of the Denza logo is #003AA4. This color is used across the brand's official logo, emblem, and wordmark assets.