Denza Logo

Denza Automotive Co., Ltd.

The Denza emblem expresses a premium new-energy identity shaped by precision, restraint, and advanced electric mobility. Its clean monochrome character gives the brand a technical, upscale presence while reflecting its roots in the BYD and Daimler partnership.

Official website
Live logo URL
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Denza full

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Choose the right Denza asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Denza logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/denza?token=YOUR_API_KEY"3  alt="Denza logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/denza
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Denza.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Denza was created in 2010 as a premium new-energy vehicle brand through a joint venture between BYD and Daimler, combining BYD's battery and electric-drive expertise with Daimler's vehicle-development experience. The original identity used a clean DENZA wordmark and a metallic emblem intended to communicate an upscale, technology-led Chinese electric brand.

As the brand was relaunched under stronger BYD control in the early 2020s, Denza moved toward a sharper, more contemporary visual identity suited to premium electric MPVs, SUVs, and sedans. The current branding emphasizes a restrained emblem, monochrome presentation, and a modern Latin wordmark rather than decorative heritage cues.

First color in the reference palette

Motomarks records #000000 as the primary Denza reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Denza logo in use today.

Origins

Denza was founded in Shenzhen in 2010 as Shenzhen BYD Daimler New Technology Co., Ltd., a 50:50 joint venture between BYD and Daimler. The brand was positioned around new-energy vehicles for China, using BYD's electric powertrain and battery experience alongside Daimler's vehicle engineering input. Its name was introduced for a premium Chinese EV brand rather than as an export sub-brand of either parent.

First production phase

The first Denza production model was developed as a dedicated electric vehicle for the Chinese market. During this period the visual identity used a premium-style emblem and a straightforward DENZA wordmark, reflecting the brand's attempt to separate itself from mass-market EV branding and signal joint-venture engineering credibility.

BYD-led relaunch

In 2021, BYD and Daimler restructured their ownership, with BYD taking a 90 percent stake and Daimler, later Mercedes-Benz Group, retaining 10 percent. Denza was then relaunched with a wider product plan, led by vehicles such as the D9 MPV and later premium SUV and sedan models. The branding became more assertive and contemporary, aligning Denza with BYD's expanding portfolio of higher-positioned new-energy brands.

Premium new-energy positioning

Denza's recent identity presents the brand as a technology-focused premium manufacturer rather than simply a joint-venture EV project. Its communications emphasize intelligent electric mobility, refined interiors, and high-specification passenger vehicles. The visual system supports that shift with minimal color, metallic applications on vehicles, and a crisp wordmark for digital and retail environments.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Launch identity for the BYD Daimler joint venture

The early Denza identity paired the DENZA name with a premium automotive emblem, typically presented in metallic or monochrome form. The design language was restrained and international, helping distinguish the brand from BYD's mainstream identity while acknowledging its Daimler-backed development background.

Reason for redesign: The mark was created to introduce a new premium electric-vehicle brand for China under the BYD and Daimler joint venture.

2022

Modernized Denza brand identity

As Denza relaunched with new premium new-energy models, the identity shifted toward a cleaner, sharper emblem and a more modern wordmark. The current treatment is commonly used in black, silver, or white, supporting vehicle badging, digital interfaces, showrooms, and global-facing communications.

Reason for redesign: The redesign accompanied Denza's repositioning under BYD-led control and its expansion from a single EV project into a broader premium product family.

What to preserve in production

Shape, color, and type cues that keep Denza recognizable at app scale.

Composition

Denza's current identity is built around a compact emblem and a clean uppercase wordmark. The composition favors balance, symmetry, and controlled spacing, which helps the logo work across vehicle badging, app interfaces, retail signage, and press materials.

Symbol

The emblem is intended to communicate premium electric mobility rather than heritage luxury. Its crisp geometry suggests precision, technology, and forward movement, consistent with Denza's role as BYD's higher-positioned new-energy brand.

Lettering

The DENZA wordmark uses uppercase Latin lettering with a modern, geometric feel. Its simple construction improves legibility in international markets and gives the brand a more technical tone than a script or traditional luxury serif would provide.

Color

Denza most commonly presents its identity in black, white, or metallic silver. The monochrome approach reinforces a premium and technology-led impression while allowing the logo to integrate cleanly with vehicle paint, chrome trim, digital screens, and showroom architecture.

Shape

The logo uses compact, angular geometry rather than organic forms. This supports a sense of engineering discipline and creates a mark that can be reproduced clearly at small sizes, including wheel centers, steering wheel badges, and mobile interfaces.

Heritage

Denza's visual heritage is relatively young and is tied to the 2010 BYD and Daimler joint venture. The brand has no pre-automotive heraldic lineage, so its identity relies on modern EV cues, premium restraint, and the credibility of its founding partners.

Market context

Denza represents a phase in Chinese automotive branding where domestic new-energy expertise was paired with international engineering associations. Its identity reflects China's move from early EV experimentation toward premium, design-conscious electric and plug-in hybrid vehicles.

Design logic

The design philosophy is minimal, technical, and premium. Rather than using complex ornament, Denza relies on proportion, monochrome contrast, and precise forms to signal intelligent mobility and high-end electric-vehicle positioning.

Where teams place it

Common product surfaces where Denza assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and showroom visitors

Denza applies its emblem and wordmark to exterior badges, wheel centers, steering wheel hubs, and interior trim, usually in metallic or monochrome finishes.

Dealer and showroom signage

Dealers and retail operators

Retail environments use the Denza identity to present a premium new-energy brand distinct from BYD's mainstream passenger-car identity.

Digital product interfaces

Product teams and developers

The simplified monochrome logo works in mobile apps, infotainment screens, online configurators, dealer listings, and EV marketplace interfaces.

Press and investor communications

Media and analysts

The Denza name and logo are used in model announcements, launch photography, auto-show materials, and BYD-related communications about premium new-energy vehicles.

Answers before you ship

Format, usage, attribution, and history notes for the Denza logo.

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