Audi Sport

The Audi brand is historically identified by the four interlinked rings introduced in 1932 to symbolize the merger of four German carmakers: Audi, DKW, Horch and Wanderer. Audi Sport, originally founded as quattro GmbH in 1983 to manage Audi’s high-performance models and motorsport activities, adopted a distinct performance wordmark and graphic identity (commonly a dynamic red/black wordmark) to differentiate its motorsport and RS product line from core Audi branding. In 2017 quattro GmbH was renamed Audi Sport GmbH, retaining the connection to Audi’s four-ring heritage while emphasizing a standalone high-performance sub-brand and motorsport division.