Alfa Romeo

The Alfa Romeo badge historically combines two heraldic symbols tied to the city of Milan: the red cross on a white field and the 'biscione' (a crowned serpent swallowing a human figure) from the Visconti family arms. First introduced with the company's founding in 1910, the round emblem has been repeatedly refined while retaining these core elements as a link to the brand's Milanese roots and early 20th-century identity. Over the decades the badge has been simplified and modernized (notably in mid-20th century and again in recent updates) to suit contemporary design while keeping the historic motifs prominent. The logo's enduring elements emphasize Alfa Romeo's mix of regional heritage and sporting tradition.