VLF Automotive Logo

VLF Automotive LLC

The VLF Automotive emblem reflects a compact, founder-led identity built around American performance, luxury craftsmanship, and limited-production exclusivity. Its dark, metallic visual character gives the marque a technical, premium impression suited to hand-built sports cars and grand tourers.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/vlf.

Founded
2012
Country
United States
Company
VLF Automotive LLC
Headquarters
Auburn Hills, Michigan, United States
Official website

Updated Jun 29, 2026

Live logo URL
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VLF Automotive full

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Choose the right VLF Automotive asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the VLF Automotive logo in an app

Add the published VLF Automotive logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/vlf. That slug stays stable as Motomarks updates the published VLF Automotive assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "VLF Automotive logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/vlf?token=YOUR_API_KEY"3  alt="VLF Automotive logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/vlf
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about VLF Automotive.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

VLF Automotive began as VL Automotive, a boutique American car company founded by Bob Lutz and Gilbert Villarreal to build low-volume performance cars with distinctive styling and proven powertrains. The brand name changed to VLF Automotive in 2016 when designer Henrik Fisker joined the company, adding the third initial to the identity.

Public branding has centered on a compact VLF wordmark, usually rendered in a premium metallic or dark finish, fitting the company’s hand-built luxury performance positioning. Because the company is small and has not published extensive logo-history material, its identity is best understood through its founder-led transition from VL to VLF and its limited-production vehicles such as the Destino and Force 1.

First color in the reference palette

Motomarks records #000000 as the primary VLF Automotive reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the VLF Automotive logo in use today.

Origins as VL Automotive

The company was founded in 2012 as VL Automotive by former General Motors executive Bob Lutz and entrepreneur Gilbert Villarreal. Its early concept was to combine dramatic coachbuilt design with reliable, high-output American powertrains, most notably through the Destino, a luxury sedan based on the Fisker Karma platform and re-engineered with a Corvette-derived V8.

Renaming to VLF Automotive

In 2016, automotive designer Henrik Fisker joined the company, and VL Automotive became VLF Automotive. The new name incorporated the initials of Villarreal, Lutz, and Fisker, turning the company identity into a direct reference to the people behind the brand. The renamed company presented the Force 1 V10, a limited-production sports car designed by Fisker and developed around American performance hardware.

Limited-production positioning

VLF Automotive has operated as a niche manufacturer rather than a mass-market automaker. Its branding emphasizes exclusivity, performance, and founder credibility, using a restrained wordmark style that suits a small, premium manufacturer. The identity is closely tied to the company’s vehicles and to the industry reputations of Lutz, Villarreal, and Fisker.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2012

VL Automotive identity

The original branding used the VL Automotive name, reflecting the initials of founders Gilbert Villarreal and Bob Lutz. Public-facing identity was relatively restrained and connected to the Destino project rather than to a broad model range.

Reason for redesign: The company was newly established and used a founder-initial identity to support its first low-volume performance vehicle program.

2016

VLF Automotive wordmark

After Henrik Fisker joined, the marque adopted the VLF Automotive name. The public identity shifted to the three-letter VLF wordmark, commonly presented in dark or metallic treatments that convey performance, precision, and premium engineering.

Reason for redesign: The redesign and renaming reflected Henrik Fisker joining Villarreal and Lutz, creating a new three-founder brand identity.

What to preserve in production

Shape, color, and type cues that keep VLF Automotive recognizable at app scale.

Composition

The VLF identity is built around a short three-letter wordmark. Its compact composition makes the brand name easy to apply on vehicles, presentation materials, digital interfaces, and low-volume manufacturer communications.

Symbol

The letters VLF are symbolic rather than abstract: they refer to Villarreal, Lutz, and Fisker. This makes the logo unusually direct, linking the marque to the reputations and roles of its principals.

Lettering

The wordmark approach favors clarity, sharpness, and a technical premium feel. The three-letter construction gives the identity a concise, performance-oriented tone rather than the heritage crest style used by many long-established luxury marques.

Color

Public VLF branding is most often associated with black, metallic silver, white, and occasional red accents. Black supports a premium performance tone, while metallic treatments match the engineering and hand-built character of the vehicles.

Shape

The identity relies more on letterform presence than on a complex symbol. Its short horizontal shape is practical for automotive badging, website headers, and model presentations.

Heritage

VLF has a short but distinctive heritage rooted in American specialty manufacturing, ex-GM executive leadership, and Henrik Fisker’s design profile. The logo’s founder-initial structure preserves that origin story in the brand name itself.

Market context

VLF represents a modern American boutique-automaker tradition, where small companies create limited-production cars by combining existing performance platforms with custom design and engineering. The logo communicates that niche status through a restrained, high-end identity.

Design logic

The design philosophy is minimal, direct, and founder-centric. Rather than relying on an animal, shield, or historic emblem, VLF uses the initials as the main brand asset, aligning the marque with personal credibility and limited-production craftsmanship.

Where teams place it

Common product surfaces where VLF Automotive assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle manufacturers and restorers

The VLF wordmark is suited to compact exterior and interior badging on limited-production vehicles where a concise manufacturer mark is needed.

Boutique dealer listings

Dealers and auction platforms

Specialty dealers and auction platforms may use the VLF name and logo to identify Destino or Force 1 vehicles in inventory and archival listings.

Automotive databases

Data providers and developers

Vehicle data products can use the VLF identity to distinguish the company from the earlier VL Automotive name and from Henrik Fisker’s other automotive ventures.

Editorial and historical references

Editors and researchers

Automotive media and history projects use the VLF mark when discussing the company’s transition from VL Automotive and its low-volume American performance models.

Common questions about the VLF Automotive logo

Format, usage, attribution, and history notes for the VLF Automotive logo.

What does the VLF Automotive logo mean?

The VLF Automotive logo is based on the initials of the people behind the company: Gilbert Villarreal, Bob Lutz, and Henrik Fisker. The identity became VLF in 2016 after Fisker joined the venture, replacing the earlier VL Automotive name that referred to Villarreal and Lutz.

What does the current VLF Automotive logo look like?

The current public identity is centered on a concise VLF wordmark, often presented in dark, metallic, or high-contrast treatments. It does not rely on a complex crest or pictorial symbol, which fits the company’s boutique performance positioning and makes the mark practical for vehicle badging and digital use.

When did the VLF Automotive logo replace the VL Automotive name?

The VLF Automotive name and identity appeared in 2016, when designer Henrik Fisker joined Bob Lutz and Gilbert Villarreal. The added F reflected Fisker’s involvement and marked a new public phase for the company, including the presentation of the VLF Force 1 V10 sports car.

Can I use the VLF Automotive logo in an app or vehicle database?

A product team should treat the VLF Automotive logo as a manufacturer trademark and verify usage against official brand or trademark guidance before display. For developer integration, services such as Motomarks can help deliver correctly named logo assets, but they do not grant trademark permission.

What colors are associated with the VLF Automotive logo?

Public VLF Automotive branding is most commonly associated with black, white, and metallic silver treatments, which suit a premium performance-car identity. The company has not widely published a detailed public color-standard document, so teams should avoid inventing exact proprietary colors without official confirmation.

Is VLF Automotive the same brand as VL Automotive?

VLF Automotive is the successor name to VL Automotive. VL was founded by Bob Lutz and Gilbert Villarreal, while the VLF name was adopted after Henrik Fisker joined in 2016. The change was a brand-name evolution rather than a completely unrelated manufacturer identity.

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