Setra Logo

Daimler Buses GmbH

The Setra emblem carries the precision and premium character of a coach brand built around self-supporting bus engineering. Its clear wordmark, often rendered in blue or metallic finishes, projects technical confidence, durability, and long-distance travel refinement.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/setra.

Founded
1951
Country
Germany
Company
Daimler Buses GmbH
Headquarters
Neu-Ulm, Bavaria, Germany
Parent
Daimler Truck AG
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Setra full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Setra asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Setra logo in an app

Add the published Setra logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/setra. That slug stays stable as Motomarks updates the published Setra assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Setra logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/setra?token=YOUR_API_KEY"3  alt="Setra logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/setra
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Setra.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Setra was introduced in 1951 by the Kässbohrer company with the Setra S 8, a coach whose name came from the German word "selbsttragend", meaning self-supporting. The brand identity has long centered on a clean Setra wordmark, reflecting the technical distinction of its self-supporting bus construction rather than using a pictorial animal or crest.

On vehicles, the mark has commonly appeared as a polished metallic badge or a blue wordmark, giving the buses a premium, engineering-led appearance. Since the Kässbohrer bus business became part of Daimler Buses, Setra has retained its own brand identity within the group.

First color in the reference palette

Motomarks records #00549F as the primary Setra reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Setra logo in use today.

Origins

Setra was launched in 1951 by Kässbohrer with the S 8 coach. The name was derived from "selbsttragend", German for self-supporting, because the vehicle used a self-supporting body structure rather than a traditional separate chassis frame. This engineering feature became central to the brand identity and helped distinguish Setra from conventional bus builders of the period.

Kässbohrer heritage

The Setra brand grew out of the Kässbohrer vehicle works in Ulm, a company with roots in the late nineteenth century. Under Otto Kässbohrer, the business became closely associated with advanced coach construction, comfort, and touring bus design. The Setra wordmark preserved a direct link to this engineering story by turning a structural concept into the brand name itself.

Daimler Buses era

In the 1990s, the Kässbohrer bus operations became part of the Daimler bus business. Setra continued as a separate premium coach and bus brand alongside Mercedes-Benz buses, with production and brand operations associated with Daimler Buses in Germany. The identity has remained focused on a restrained wordmark and vehicle badge treatment rather than a complex standalone symbol.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1951

Setra name introduced

The Setra identity began with the launch of the S 8 coach. The brand name itself functioned as the central mark, linking the vehicles directly to the self-supporting construction concept.

Reason for redesign: The new name was created to communicate a major structural innovation in bus design.

1950s

Wordmark-based vehicle identity

Setra developed around a prominent wordmark used on coach bodies and marketing material. The visual approach emphasized clarity, engineering credibility, and the technical meaning of the brand name.

Reason for redesign: A wordmark was well suited to a brand whose name was already a direct explanation of its product technology.

1995

Refined identity under Daimler Buses

After the Kässbohrer bus business became part of Daimler's bus operations, Setra retained its name and premium coach positioning. The identity continued to use a concise Setra wordmark, commonly seen in blue in communications and as a metallic badge on vehicles.

Reason for redesign: The brand identity was preserved to maintain the value of Setra's established coach reputation within the Daimler Buses portfolio.

What to preserve in production

Shape, color, and type cues that keep Setra recognizable at app scale.

Composition

The Setra logo is primarily a wordmark. Its strength comes from the short, balanced five-letter name and the absence of unnecessary illustration, which gives it a precise technical character.

Symbol

The mark's symbolism is embedded in the name rather than in a separate icon. Setra refers to self-supporting construction, so the logo represents structural innovation, efficient engineering, and a long history of coach building.

Lettering

The typography is clean and industrial, with a practical, high-legibility character appropriate for vehicle badging, fleet identification, and long-distance visibility. The simple lettering supports a premium but functional brand impression.

Color

Setra communications commonly use a strong blue identity color, while vehicle badges are often rendered in metallic finishes. Blue supports associations with trust, precision, and technology, while chrome or silver reinforces the premium coach environment.

Shape

Because the identity is wordmark-led, the dominant shape is a horizontal rectangular footprint. This format fits naturally on coach fronts, rear panels, side applications, dealer signage, and digital navigation.

Heritage

The logo is closely tied to Kässbohrer engineering heritage. Its continuity helps preserve the connection between modern Setra coaches and the original 1951 self-supporting S 8.

Market context

Within European coach and bus culture, Setra is associated with touring coaches, long-distance transport, and German commercial-vehicle engineering. The restrained mark reflects that professional transport context.

Design logic

Setra's identity favors clarity, durability, and engineering credibility over decorative symbolism. The design philosophy is consistent with a premium bus brand whose technical concept is built into its name.

Where teams place it

Common product surfaces where Setra assets need to stay clear, consistent, and fast.

Coach front and rear badging

Operators and passengers

The Setra wordmark is used as a physical badge on buses and coaches, where it identifies the manufacturer and supports the premium exterior presentation.

Dealer and service websites

Dealers

Authorized sales and service partners use the Setra identity to distinguish Setra coach information from other Daimler Buses products.

Fleet marketing

Fleet operators

Coach operators reference the Setra brand in fleet descriptions to communicate vehicle class, comfort level, and German engineering heritage.

Digital product catalogs

Customers and product teams

The Setra logo is used in online vehicle model pages, configurators, and product brochures to identify coach series and brand communications.

Common questions about the Setra logo

Format, usage, attribution, and history notes for the Setra logo.

What does the Setra logo mean?

The Setra logo is based on the brand name, which comes from the German word "selbsttragend", meaning self-supporting. This refers to the self-supporting bus body construction introduced with the Setra S 8 in 1951. The wordmark therefore represents a specific engineering idea rather than a separate pictorial symbol.

What does the current Setra logo look like?

The current Setra identity is centered on a clean wordmark. In communications it is commonly associated with a strong blue brand color, while on vehicles it is often seen as a metallic badge. The simple horizontal form makes it suitable for coach fronts, rear panels, brochures, websites, and dealer signage.

When did the Setra logo history begin?

Setra logo history begins with the launch of the Setra S 8 in 1951 by Kässbohrer. The brand name was created to communicate the self-supporting construction of the coach. Since then, Setra has remained a wordmark-led identity closely tied to technical coach engineering and premium passenger transport.

How should a digital product display the Setra logo?

A digital product should display the Setra logo as a clear manufacturer wordmark with adequate spacing, strong contrast, and no decorative alteration. For developer workflows, Motomarks can help deliver consistent automotive logo assets, but teams should still match the current official Setra identity and avoid modifying the trademark.

Can teams use the Setra logo in commercial products?

Setra is a trademarked brand of Daimler Buses. Teams planning commercial use should check the manufacturer's official brand, media, or trademark guidance and obtain permission when required. Accurate identification of Setra vehicles is different from implying endorsement, partnership, or authorization by Daimler Buses.

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