SECMA Logo

SECMA S.A.S.

The SECMA emblem presents a compact French performance marque with bold red lettering and a functional motorsport-inspired character. Its visual identity reflects lightweight engineering, small-series manufacturing, and the direct appeal of minimalist road cars.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/secma.

Logo
SECMA logo
Founded
1995
Country
France
Company
SECMA S.A.S.
Headquarters
Aniche, Hauts-de-France, France
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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SECMA full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right SECMA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the SECMA logo in an app

Add the published SECMA logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/secma. That slug stays stable as Motomarks updates the published SECMA assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "SECMA logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/secma?token=YOUR_API_KEY"3  alt="SECMA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/secma
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about SECMA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

SECMA is a French low-volume vehicle manufacturer whose name comes from Société d'Étude et de Construction de Mécanique Automobile. Public documentation on formal SECMA logo revisions is limited, but the brand has long used a direct, high-contrast wordmark identity that suits its lightweight sports car and leisure vehicle positioning.

The red SECMA lettering commonly used in the marque's branding emphasizes performance, mechanical simplicity, and a specialist French manufacturing character. The identity is closely tied to founder Daniel Renard's background in small vehicles and microcars before SECMA expanded into road-going lightweight sports cars such as the F16.

First color in the reference palette

Motomarks records #E30613 as the primary SECMA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the SECMA logo in use today.

Origins

SECMA was founded in 1995 by Daniel Renard, a French entrepreneur and vehicle designer previously associated with small urban vehicles through ERAD. The company's name is derived from Société d'Étude et de Construction de Mécanique Automobile, reflecting its engineering-led approach to specialist vehicle construction. SECMA established itself in northern France and focused on compact leisure vehicles before gaining wider enthusiast attention with lightweight road cars.

Specialist French Manufacturing

SECMA developed a reputation for simple, light, and mechanically accessible vehicles assembled in small numbers. Its products have included recreational buggies, quadricycles, and road-going sports cars. The brand's identity has remained practical and direct, matching the company's emphasis on low weight, driver involvement, and local French production.

F16 and Performance Identity

The SECMA F16 became the company's most recognized modern model, pairing an ultra-light chassis concept with road-legal sports car usability. Later variants, including more powerful turbocharged models, reinforced SECMA's performance positioning. The red SECMA wordmark has become closely associated with this period of the brand, appearing across official communications, vehicle badging, and motorsport-adjacent imagery.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1995

SECMA engineering wordmark

The brand identity centers on the SECMA name, usually presented as a bold uppercase wordmark. Its simple construction reflects the company's origin as an engineering and vehicle construction specialist rather than a mass-market automaker.

Reason for redesign: The identity needed to communicate the company name clearly on small vehicles, technical literature, and manufacturer plates.

2000s

Red performance-led branding

SECMA's modern public branding commonly uses strong red lettering, often paired with neutral backgrounds. The treatment gives the small manufacturer a more energetic and performance-oriented appearance, especially around the F16 family.

Reason for redesign: The stronger red visual language aligned the brand with lightweight sports cars and enthusiast-focused products.

What to preserve in production

Shape, color, and type cues that keep SECMA recognizable at app scale.

Composition

The SECMA identity is built around an uppercase wordmark, prioritizing name recognition over decorative symbolism. The compact letter structure works well on small vehicles, nose badges, body panels, websites, and technical documentation.

Symbol

The logo's main symbolic value comes from the SECMA name itself, which references mechanical study and automobile construction. Rather than using an animal, shield, or national icon, the brand relies on direct industrial clarity.

Lettering

The wordmark uses bold uppercase lettering that gives the brand a practical, engineered appearance. The typographic style supports legibility at small sizes and suits the stripped-back nature of SECMA's lightweight cars.

Color

Red is the dominant brand color in common SECMA usage, conveying performance, energy, and visibility. White and dark neutral backgrounds are typically used to keep the mark clear and high contrast.

Shape

The identity is primarily horizontal, making it effective for vehicle flanks, website headers, and printed technical materials. Its rectangular visual footprint supports easy placement in compact branding spaces.

Heritage

SECMA's visual identity reflects the founder-led and workshop-based heritage of the company. It favors straightforward naming and mechanical credibility over luxury-style ornamentation.

Market context

SECMA represents a distinct part of French automotive culture: small-series, lightweight, enthusiast-oriented vehicles built outside the major global car groups. Its branding communicates that niche identity with minimal complexity.

Design logic

The design philosophy is functional and direct. Like SECMA's vehicles, the logo emphasizes lightness, clarity, and purpose rather than excess decoration.

Where teams place it

Common product surfaces where SECMA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

SECMA branding appears on lightweight sports cars and leisure vehicles where a compact, legible wordmark suits small bodywork and simple trim.

Manufacturer website

Customers and researchers

The SECMA identity is used in digital product presentation, specifications, model imagery, and company information for prospective customers.

Dealer and distributor listings

Dealers and importers

Dealers and importers use the SECMA name and logo to identify official or specialist sales information for F16 and other SECMA models.

Motorsport and enthusiast media

Automotive media and enthusiasts

The SECMA wordmark is used in articles, event references, and enthusiast coverage connected with lightweight sports cars and track-oriented driving.

Common questions about the SECMA logo

Format, usage, attribution, and history notes for the SECMA logo.

What does the SECMA logo mean?

The SECMA logo primarily represents the company name, which comes from Société d'Étude et de Construction de Mécanique Automobile. Its straightforward wordmark reflects the manufacturer's engineering background, small-series production, and focus on lightweight, mechanically simple vehicles rather than decorative luxury symbolism.

What does the current SECMA logo look like?

The current SECMA identity is commonly seen as a bold uppercase wordmark, usually in red. It is a compact, direct design that works well on small sports cars, vehicle panels, web headers, and technical documentation, matching the brand's functional and enthusiast-focused character.

Has the SECMA logo changed over time?

SECMA has not widely publicized a detailed official logo timeline. Publicly visible branding has remained centered on the SECMA name, with modern usage emphasizing a stronger red performance identity associated with the F16 and other lightweight road cars.

Can developers use the SECMA logo in apps or vehicle databases?

Developers can display SECMA branding for identification in vehicle databases, configurators, or enthusiast tools when the use is accurate and not misleading. For asset delivery or developer integration, Motomarks can help provide structured logo formats, but teams should still check SECMA's official trademark or brand guidance before public release.

Where should teams verify official SECMA logo and trademark usage?

Teams should verify current SECMA branding through the manufacturer's official website and any direct materials supplied by SECMA or its authorized representatives. Trademark use should not imply endorsement, partnership, or official dealer status unless that relationship has been confirmed by the manufacturer.

More logos from France

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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