International

International began as part of International Harvester in the early 20th century and evolved into a distinct truck brand known as International Trucks. The brand's most recognizable emblem is the red diamond (often called the "International diamond") bearing the word "International," a motif that has been used in various treatments since mid-20th century to signify rugged commercial vehicles. Over time the logo has been simplified and modernized while retaining the diamond shape and red color as historic anchors, reflecting the brand's continuity in heavy- and medium-duty trucks. The diamond and bold wordmark emphasize durability and commercial utility, a throughline from the company's farm-equipment roots to present-day vocational and on-highway products.